A mentor told me that you need to look for "lead needs", and fill that need.
To that end, he directed me to start a program whereby I generate leads for doctors in a very specialized area.
If you've heard of the laser that just came out to treat fungal toenails, you'll know what I'm talking about.
What doctor wouldn't pay $25-35 a lead for a patient that's already raised their hand indicated interested in the procedure?
I know I would! I'm offering nail saloons more than that to send business my way.
So, under his guidance and hard work, I now have a landing page that gives me double opt-in subscribers interested in this fungal nail procedure. I have now generated my own CPA program, bypassing the networks, and assuring that I get paid for every lead.
I think 50% of your business should be for offers you generate, businesses you approach, etc. It's a little harder, but the competition is much less fierce, and there are businesses screaming for more business.
Think about it!