PPV Landers: When do you "scrap" it?

4 replies
When testing your landers, what are your requirements as it relates to clicks or impressions.

Example: 2000 impressions without any clicks.....it's time to try something else.


I'm trying to set some boundaries so I do blow all of my budget testing "dead" landers.


Thanks
#landers #ppv #scrap
  • Profile picture of the author Jimmydd
    wow 2000 views and no clicks! something when very wrong with you campaign. First you want to make sure that you targeted the urls and keywords properly. secondly i would do split testing right of the bad with at least two differnt versions of your LP's running at the same time side by side with the same targets. I always check after 250 hops, if my ctr is not at least %3 i go back to the drawing board to find out what went wrong. Checking the targets and then two more split test with different landers with the same 250 hops rule. If its one or two targets that are getting all the traffic then may bee you should pause them and give others a chance as well. a Rule of thumb form me is after i have split tested and have a good ctr no less than %4 landing page i'll spend 2 to 3 times the payout and no RIO the campaign usually is not going to produce so kill it and move on. not all campains will be winners,
    hope this helped,
    Good Luck
    JD
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  • Profile picture of the author JLatham
    anything under 15% CTR I scrap.
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    • Profile picture of the author Ronnie Wright
      Originally Posted by JLatham View Post

      anything under 15% CTR I scrap.
      Thank you.
      Signature
      Retired Internet Marketer.
      Gone Fishing....
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      • Profile picture of the author Drazz
        Lol, I have enough campaigns with landers under 15% CTR which are very profitable. So I wouldn't advice that.

        I try to aim to get them at 10% but a little less still can be very profitable.

        Also a higher CTR doesn't always mean a higher ROI.
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