The 2 tests that I am thinking of running are:
PPV Opt-in page>>>to download page (access free report)
PPV Lander(no opt-in)>>>to Opt-in page>>>to download page( access free report)
I'm just trying to get into the mindset of the kinds of things that need to be an can be tested. Is this something worth doing? Or should I stick to one of the above processes?