Every time I hear this, I get seriously shocked.
Has anyone had a friend or family member start or run a brick and mortar business? I've had 2 people in my family successfully run 2 businesses and 2 that started, ran for a few years and packed up after.
I can tell you, making money in any way, shape or form online is MUCH easier than through a "traditional" business with a physical shop.
Another big thing that people talk about is money and how much money it takes to get started in online marketing.
Think about it, the people who open an actual physical location may or may not have a paid education (college, university), that's thousands of dollars on the small side. They also have to pay a lease for the location, I'm going to say for a small venue around $1200 on the small side and often they need to sign a lease of at least 1 year, that's $14,400 on the small side ($1200 per month x 12months) already invested and spoken for.
Now depending on the business, you may need to buy office supplies - desks, chairs, computers, fixtures, etc.. We'll call it $5000 on the small side.
So right now we're at $19,400 (assuming no college, university) and we haven't even done any marketing yet, we haven't purchased any of our product to sell, we haven't paid ourselves or any other employees yet.
I've seen people make it online with putting in 20-40 hours a week, everyone I know with a physical location had to put in more than double of that to get it off the ground. (this also doesn't include traveling time)
Hopefully most people see where I'm going with this, creating a business online IMO is much easier and cheaper than creating a business with a physical location. No one, including myself likes to lose money on campaign, but at the same time, it's the cost of doing business and doing research (when you a testing, you are pretty much buying traffic to you can record the data to later optimize, some times it works out, others it doesn't). I'd much rather spend a few hundred dollars buying data, than have a lease hanging over my head.
It can be hard work creating a business from scratch, but for me, I'd much rather do it online any day. I'd seen the hardship and what it takes away from people who actually have a location. Not to mention online, you have access to millions and millions of customers/visitors, with a physical location, you have access to much less.
This post instead directed at anyone or trying to put anyone down. All I am doing is saying how easy we have it and to take advantage! Hopefully this will make that few hundred dollars to invest in campaigns seem not that big of a deal compared to the big picture!
Now, get back to your campaigns and start making money!