"Affiliate Marketing is hard"

18 replies
Has anyone else heard people say this?

Every time I hear this, I get seriously shocked.

Has anyone had a friend or family member start or run a brick and mortar business? I've had 2 people in my family successfully run 2 businesses and 2 that started, ran for a few years and packed up after.

I can tell you, making money in any way, shape or form online is MUCH easier than through a "traditional" business with a physical shop.

Another big thing that people talk about is money and how much money it takes to get started in online marketing.

Think about it, the people who open an actual physical location may or may not have a paid education (college, university), that's thousands of dollars on the small side. They also have to pay a lease for the location, I'm going to say for a small venue around $1200 on the small side and often they need to sign a lease of at least 1 year, that's $14,400 on the small side ($1200 per month x 12months) already invested and spoken for.

Now depending on the business, you may need to buy office supplies - desks, chairs, computers, fixtures, etc.. We'll call it $5000 on the small side.

So right now we're at $19,400 (assuming no college, university) and we haven't even done any marketing yet, we haven't purchased any of our product to sell, we haven't paid ourselves or any other employees yet.

I've seen people make it online with putting in 20-40 hours a week, everyone I know with a physical location had to put in more than double of that to get it off the ground. (this also doesn't include traveling time)


Hopefully most people see where I'm going with this, creating a business online IMO is much easier and cheaper than creating a business with a physical location. No one, including myself likes to lose money on campaign, but at the same time, it's the cost of doing business and doing research (when you a testing, you are pretty much buying traffic to you can record the data to later optimize, some times it works out, others it doesn't). I'd much rather spend a few hundred dollars buying data, than have a lease hanging over my head.

It can be hard work creating a business from scratch, but for me, I'd much rather do it online any day. I'd seen the hardship and what it takes away from people who actually have a location. Not to mention online, you have access to millions and millions of customers/visitors, with a physical location, you have access to much less.

This post instead directed at anyone or trying to put anyone down. All I am doing is saying how easy we have it and to take advantage! Hopefully this will make that few hundred dollars to invest in campaigns seem not that big of a deal compared to the big picture!

Now, get back to your campaigns and start making money!
  • Profile picture of the author John D
    Yeah, I agree. I don't think starting a traditional brick and mortar business is very cost effective these days. Unless your business plan is solid and you have a potentially really good ROI.

    Some people don't understand that you can reasonably invest $1000 in tools, training, and marketing and be in profit online within weeks or months.

    What I see is that most of them don't want to spend any money on anything to make money online. So they dabble with this free method here, and that free method there...and don't get the results they are hoping for.

    So they say "ah, this don't work"!

    ...and run and tell their friends and family that everything online is scam.

    People need to realize that Internet Marketing is a real profession and you have to treat it like a real business. That requires, having the proper tools, getting the proper training, and implementing what you learned and tweaking as you go. So spending a little bit of money for big returns shouldn't be too much to handle...Am I right?
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    • Profile picture of the author nik0
      Banned
      Excellent worded.

      Money makes money and most people who are looking into IM do that cause they're dead broke (and lazy).

      No wonder 98% fails.
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    • Profile picture of the author Ronnie Wright
      Chris has some great points but your remarks in underline bold, are a bit of a stretch.


      Originally Posted by John D View Post

      Yeah, I agree. I don't think starting a traditional brick and mortar business is very cost effective these days. Unless your business plan is solid and you have a potentially really good ROI.

      Some people don't understand that you can reasonably invest $1000 in tools, training, and marketing and be in profit online within weeks or months.

      What I see is that most of them don't want to spend any money on anything to make money online. So they dabble with this free method here, and that free method there...and don't get the results they are hoping for.

      So they say "ah, this don't work"!

      ...and run and tell their friends and family that everything online is scam.

      People need to realize that Internet Marketing is a real profession and you have to treat it like a real business. That requires, having the proper tools, getting the proper training, and implementing what you learned and tweaking as you go. So spending a little bit of money for big returns shouldn't be too much to handle...Am I right?
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  • Profile picture of the author MichaelBartley
    Great post!! We should definetly be thankful that technology has put us to where we can have access to millions of people. That alone motivates me!
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  • Profile picture of the author JustinDupre
    You know why it's hard...

    Because people expect it to be easy, mostly in part by a lot of the WSOs you see being sold on these forums that say they have push button affiliate marketing products that will make you thousands a week. It's all BS and dreams.

    If you are going to compare it to a physical store, sureeeee I guess you could say it's easier than that. It is cheaper to start online, obviously, but you can get business loans for that - something I don't think you'll get away with for affiliate marketing unless you open a physical office (and then it'd be just as expensive). But if you want to make money with your own business, online or not, it takes hard work, sacrifice, money, time and lots of effort.

    But honestly, a guy that has had successful storefronts could try the online route and say that was tougher.

    I've been through both, and while getting a small business store front started up is costly and time consuming, once it is up, its pretty much set on auto-pilot if your organization skills are up to par. Franchises make this super easy. With most affiliate marketers, you're building short term campaigns. Some of this can be automated, but you have to keep burning through ideas to keep your profits up.

    Long term profits typically don't come until you can either program your own software, or develop, manufacture and manage your own product and offers.

    You've compared apples to oranges here, I think.
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  • Profile picture of the author Samuel Adams
    Originally Posted by JustinDupre View Post

    You know why it's hard...

    Because people expect it to be easy, mostly in part by a lot of the WSOs you see being sold on these forums that say they have push button affiliate marketing products that will make you thousands a week. It's all BS and dreams.
    There will always be an eager market of people looking for 'get rich quick' schemes that will never pay off and the only people making money in that situation is the ones selling the dreams.


    Originally Posted by ChrisBa View Post


    Think about it, the people who open an actual physical location may or may not have a paid education (college, university), that's thousands of dollars on the small side. They also have to pay a lease for the location, I'm going to say for a small venue around $1200 on the small side and often they need to sign a lease of at least 1 year, that's $14,400 on the small side ($1200 per month x 12months) already invested and spoken for.

    Now depending on the business, you may need to buy office supplies - desks, chairs, computers, fixtures, etc.. We'll call it $5000 on the small side.
    And, think about how much money a local franchise costs, maybe $40,000 (US) on the low side not to mention how you'll need office space, staff, vehicles, etc. And, that only gets you a location and opportunity to earn, so it's not even guaranteed.

    Imagine being able to put that same money into your online business for advertising; site design etc. You could earn so much more.

    Luckily, it doesn't cost that much to start with affiliate marketing online, so most people can get into it and earn with almost no money down.
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  • Profile picture of the author ebookconversion
    But the way the whole concept of internet marketing is changing so quickly is unbelievable. Just gota stay up to date with the whole thing else we are gona be absolute.
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    • Profile picture of the author Ronnie Wright
      Things are not changing as much as you think. The more things change, the more things stay the same.

      The same things that you needed in 1996 are the same things that you need today. Marketing, good offers and converting traffic.

      The traffic platforms even stay the same---build a high traffic platform, monetize it with ad space,etc...


      Originally Posted by ebookconversion View Post

      But the way the whole concept of internet marketing is changing so quickly is unbelievable. Just gota stay up to date with the whole thing else we are gona be absolute.
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  • Profile picture of the author Greedy
    Compared to a lot of other start ups, and entrepreneurial ventures I think it is pretty easy.

    Compared to all the "get rich quick" promises you see online, it is impossible.
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  • Profile picture of the author svetod
    Well said! There will always be people complaining about everything, but the ones who really want to achieve something, they simply step up and do it.
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  • Profile picture of the author watsonovedades
    takes the same amount of work, and 10% of the investment to start making money on the internet, you can build virtual companies and test the waters i think
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    • Profile picture of the author nik0
      Banned
      Would like to add something:

      Although a normal business requires a larger investment it can be also be done with minimum assets, when I started my real business 10+ years ago (non affiliate based) I started out with exactly 360 euro. I had the luck that I had a supplier nearby.

      I honestly don't think I would've accomplished anything with the 360 euro online.

      Thing is that offline businesses have much better profit margins, in the good times I sold 300 euro products like hot cakes with a 50% profit margin, try to do that online!

      Such margins allow you to pay the rent, advertise, etc etc, while online you're mostly stuck to 8% or sometimes even less when selling physical products, which means you're very limited in how to promote it. PPC is out of the question for example, advertising at comparison sites as well, and so on and on.

      Now I have easy talking with my fairly large network that allows me to rank for a ton of stuff but I don't think it would be that easy if I didn't have that. Sure I would still manage to pull a profit but no matter how much money I would throw at it, I would probably perform better with an offline business then online, and get results faster as well.

      The magic of offline businesses, (let's stick to selling products) is that you can utilize free classified sites that drive a ton of traffic if your competitive enough priced, heck you can solely let your business depend on that traffic stream.

      You can advertise in news papers cause your margins allow for it, and so on and on.

      After I cancelled my business back then I approached several dealers for drop shipping, even for a measily 20% most were not interested.

      Sometimes I'm thinking about moving back to my country and starting up a similar business that I had long ago, especially now with an arsinal of VA's (to post on the classifed sites) and my SEO skills to pull in organic traffic it would be impossible to fail and I should be able to generate 5-10k net profit/month in no time.

      However I like Thailand pretty much and I remember how much I hated it standing the shop selling the products, well I didn't really hate it but it did start to become annoying so it has it's ups and downs.

      Still, give a noob $10k and I think he fails 90% of the time online and succeeds 90% of the time offline (selling physical products) as the margins simply create a whole lot of opportunities.
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  • Profile picture of the author GodOfCPA
    As far as 'CPA' marketing goes, it is actually quite hard. Mostly because there's a) such a low barrier to entry that you must continuously be creative and engaged to stay in the game and b) because there's so many variables involved in remaining profitable.

    Sure it doesn't cost a lot to get started, but it does take some serious and consistent creative and mathematical thinking to get profitable enough to make it your main source of income. For some, running a physical business would be easier as long as they had the start up capital needed. At least you're not competing with people all over the world including Ghana.

    Even an offer / product owner has to invest many hours a day in ensuring the offer stays competitive enough to retain affiliates. Putting together a team to handle that is certainly not easy or reliable either. Of course, every affiliate should be planning to either run their own offers or own a channel as soon as they can, but that is not always easy to do - usually much experience and contacts are needed unless you luck out or don't need much profit for your efforts.

    I'm sympathetic to anybody who complains that affiliate marketing is hard. It's a literal pain in the neck sitting at a computer monitoring and optimizing campaigns all the time. It's not even like running a traditional business (as the boss), at best it's creating your own high-paying job with job-like hours in my opnion.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by GodOfCPA View Post

      As far as 'CPA' marketing goes, it is actually quite hard. Mostly because there's a) such a low barrier to entry that you must continuously be creative and engaged to stay in the game and b) because there's so many variables involved in remaining profitable.

      Sure it doesn't cost a lot to get started, but it does take some serious and consistent creative and mathematical thinking to get profitable enough to make it your main source of income. For some, running a physical business would be easier as long as they had the start up capital needed. At least you're not competing with people all over the world including Ghana.

      Even an offer / product owner has to invest many hours a day in ensuring the offer stays competitive enough to retain affiliates. Putting together a team to handle that is certainly not easy or reliable either. Of course, every affiliate should be planning to either run their own offers or own a channel as soon as they can, but that is not always easy to do - usually much experience and contacts are needed unless you luck out or don't need much profit for your efforts.

      I'm sympathetic to anybody who complains that affiliate marketing is hard. It's a literal pain in the neck sitting at a computer monitoring and optimizing campaigns all the time. It's not even like running a traditional business (as the boss), at best it's creating your own high-paying job with job-like hours in my opnion.
      That's exactly one of the reasons why I started to offer a service and used to offer phsyical products in a shop.

      It's easy to sell real products, or services, opposed to CPA that requires a ton of creativity and hard to find traffic sources. I'm sure some will find it easy when they've done it a million times.

      That's also why I focus on Amazon sites, no brainstorming to come up with keywords, and a simple formula that can be repeated non stop.

      Not that I'm wandering around brain dead but if I have to be creative I rather be it with things that I'm truly interested in, like staying up to date with Google.
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    • Profile picture of the author Greedy
      Originally Posted by GodOfCPA View Post

      As far as 'CPA' marketing goes, it is actually quite hard. Mostly because there's a) such a low barrier to entry that you must continuously be creative and engaged to stay in the game and b) because there's so many variables involved in remaining profitable.

      Sure it doesn't cost a lot to get started, but it does take some serious and consistent creative and mathematical thinking to get profitable enough to make it your main source of income. For some, running a physical business would be easier as long as they had the start up capital needed. At least you're not competing with people all over the world including Ghana.

      Even an offer / product owner has to invest many hours a day in ensuring the offer stays competitive enough to retain affiliates. Putting together a team to handle that is certainly not easy or reliable either. Of course, every affiliate should be planning to either run their own offers or own a channel as soon as they can, but that is not always easy to do - usually much experience and contacts are needed unless you luck out or don't need much profit for your efforts.

      I'm sympathetic to anybody who complains that affiliate marketing is hard. It's a literal pain in the neck sitting at a computer monitoring and optimizing campaigns all the time. It's not even like running a traditional business (as the boss), at best it's creating your own high-paying job with job-like hours in my opnion.
      That is unique perspective. It is defiantly a grind, but I feel like most businesses are, and if you don't love being creative it will get old fast.
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  • Profile picture of the author sree94
    Prior to getting into this, I had almost zero business experience, except for selling electronics and mattresses in college 13 years before

    I'm still amazed at how low the barrier of entry is in this biz
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  • Profile picture of the author Stevany
    Affiliate Marketing is hard = I verry agree

    more from that infact online business more hard than offline business

    1. Trusst : people more trust to transactions with offline business where he can see and touch the phisical product

    2. Collecting data and market : i know to distributed or promote your product or affiliate product in online business you dont need phisical store or real place, but if you wrong collecting data and promote to wrong target you will lose everything, money, time, and confidence. infact even you promote to right target not sure you will get sales or convertions because not all target customers will buy or give here data to your squeeze page "prospeck buyers" causing of "TRUST" so in this part you must more hardnes work to tweaking and optimize your sales page, landing page, ad copy, banner ads or squeeze page. this is different with offilne business if you placing your phisical store in right place and know for who your product and in the right market. you not worry about sales. because your buyers will buy your product without scare to scaming. because his trust with your business causing his can see and touching the product. so you dont need to more hard work to make his buy your product causing of trust. you dont need to give more hard to promote or advertise your product, because their will come to your store, not you come to your customers. because if people who run or drive and see your store and interest with product what you sells in your store their will come to your store and buy your product.

    Talking about pra invested money, offline or online need to invested money to start the business. in offline is more easy than online. first you just to build your store in the right place and buy product to selling for your buyers where thats product will needed with people who in that place. in online you need to research data, collecting data, budget for promoting if you wrong to collecting data, research data lose money from advertise or promoting product. you will lose your money. and you need more time and more money again to doing that again.
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  • Profile picture of the author Skystar
    The secret to success in business - focus, Focus, FOCUS! When I get an email, (or LinkedIn request, Meetup inquiry etc.) and the person is a writer, rainmaker, marketer, designer, etc. etc - I just run. They are always a waste of time. I would _much_ rather deal with someone who says "I make socks for kittens - that's all I do, I do it well and I love it"
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