PPV: What to look for after gathering some data?

by Ronnie Wright

Posted: 6 years ago 12 replies

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Okay, after running traffic what data should I look for/at? (In order to optimize)

I'm using Bevo for tracking.

#data #gathering #ppv

Bevo Troy 6 years ago

Main thing you want to measure if spend vs revenue for each particular target. General rule of thumb is if spend exceeds 3x a conversion value, then optimize it off.

PPV is important to think outside the box, find targets that everyone isnt thinking of. Any other questions, feel free to reachout!
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- Ronnie Wright 6 years ago
  
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  JohnnyGood 6 years ago
  
  In general you look at your bottom line if you are in profit you see what you need to improve to make it bigger
  
  If you are on loss you try to see where you could improve or where you are low
  CTR/CR/CPV to improve that
  
  Thanks,
  
  Thanks
  
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ChrisBa 6 years ago

Originally Posted by Ronnie Wright

Okay, after running traffic what data should I look for/at? (In order to optimize)

I'm using Bevo for tracking.

To start, you want to make sure you are tracking each variable, the big ones would be keyword (for ppc), targets(for ppv), ads, targeting options, etc.

Are any of the variations profitable, etc
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vask 6 years ago

Umm... off the top of my head:

Look at which targets are converting and send more traffic towards it to see if it'll scale.

Optimize your ad/landing page for the best CTR and conversion rate. Sometimes you might get a higher CTR but your conversion rate might suffer.

Look at the time of day that you're getting conversions too. I haven't used Bevo yet, but there probably is a feature that lets you see when you are getting the most conversions. Keep track of this data and start day-parting when you see big holes in your conversion rates.
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Greedy 6 years ago

- Look at what keywords are converting.
- Look at what landing pages are converting.
- Look at what offers are converting.

Make some tweaks and re-test.
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CpvTrafficPro 6 years ago

Your going to want to look at conversions.

How many times was your page viewed versus how many sales ...
-If 0 sales look at how long they were on your page
- If high then redo your squeeze page to explain something you may have missed
- If low make your squeeze page more appealing.

Try to always do A|B Testing.
A & B are the same except for 1 variable that changes ...
So if you have the same landing page your variable would be 2 separate keyword/url campaigns
If you are testing the same keywords then you'll want 2 different LP with a slight difference so you can see what works and doesnt
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owen2012 6 years ago

Ronnie, are you running cpa?
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- Ronnie Wright 6 years ago
  
  Originally Posted by owen2012
  
  Ronnie, are you running cpa?
  
  Hi Owen,
  
  no, I'm using PPV to build my email lists and offer my own products.
  
  Thanks
  
  1 reply
  
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  Greedy 6 years ago
  
  Originally Posted by Ronnie Wright
  
  Hi Owen,
  
  no, I'm using PPV to build my email lists and offer my own products.
  
  Are you monetizing it yet?
  
  Thanks
  
  1 reply
  
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  Drazz 6 years ago
  
  Originally Posted by Greedy
  
  Are you monetizing it yet?
  
  He is offering his own products, so I think so
  
  Thanks
  
  2 replies
  
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  JohnnyGood 6 years ago
  
  With PPV don't overcomplicate it it's not mobile traffic (and this one is really impressive for variables that you are able to track)
  
  Thanks,
  
  Thanks
  
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  Greedy 6 years ago
  
  Originally Posted by Drazz
  
  He is offering his own products, so I think so
  
  I did see that, but you would be surprised how many people just start building lists and not promoting their offers to them / products to off the bat. Just figured I would ask to be safe.
  
  Thanks
  
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