Don't worry, everyone starts somewhere. Just remember google search is the ultimate tool.

Tracking - It's when you use something like software to keep data on hits you get. example would be if you made a landing page. you would want to track the amount of people who see it.

Split Test - It's when you take a ad you setup and tweak it abit. Then test both to see which one works better.

Scale up - pretty straight forward. After split testing, the one that works best. Increase your budget and get more people to see your ad campaign.

Tracking - In the internet marketing world tacking is typically a third party software the advertiser uses to track which of their ads are converting and which are not. They most popular tracking software right now is Prosper202, Bevo Media, and CPVLab.

Split Test - An A vs B test, comparing two or more things against each other. Typically in the internet marketing world, you will spit test a few variations of a landing page or ads and then look in your tracking to see which is converting better.

Scale Up - Once you have campaign that is converting, you want to try scaling things up. This can be done my allowing you ads to shown to a bigger demographic in the ad network or even taking you ads to different ad network. All with the goal of getting your campaign more traffic.

It looks like greedy and Vizkii answered your questions, don't be afraid or feel bad to ask for help, we all need help once and a while, just pay it forward when you can help others

thank you all , you are great