"I Lost (some money, a fortune, my wife and kids, my virginity...) To Adwords."

by jgrink
9 replies
There's a lot of talk about "payin' your dues" while learning PPC, most of it kind of scary. I'm getting ready to burn my ships and I'd like to hear some of the pitfalls one might encounter when entering the PPC game. If I had to guess I'd say:

1) Bad program selection
2) Bad keyword selection
3) Bad ad copywriting
4) Bad tracking

An I close?

Jerry

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