PPC - Do I Need To Be At PC All Day?
I know there are many aspects of PPC which can be fixed beforehand, eg, daily budget, but would you say it was substantially more difficult to succeed with PPC if you are not able to be at PC all day, eg, if you work?
I ask this on the basis that you won't be able to tweak (as often). But are there other factors which you'd be losing out on aswell, other than just the inability to tweak/test.
Or is it possible to set it up and get pretty accurate results, without it being too dangerous (eg, a runaway campaign)?
Thanks
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