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Who Can Help Me To Optimize My FB Ads Campaign ?

by Alex Leizerovich
7 replies
hey guys so I am testing with getting IM/MMO leads with FB ads.
And I am actually getting leads to signup on my squeeze page.
Problem is it costs too much for now.
Costs Per Click is around $1 so far which is way too much.
I am targeting audience of 56K .
How can I lower the costs what should i change ?
Maybe there is a software that can help ?
I am also willing to pay if there is an FB expert that can teach me to optimize it and get down to at least 0.4 per click.
I am bringing them directly to my squeeze page.
#ads #campaign #optimize
  • Profile picture of the author JoeFerguson
    Who exactly are you targeting on FB? What is that 56k demo comprised of?
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    • Profile picture of the author Alex Leizerovich
      Originally Posted by JoeFerguson View Post

      Who exactly are you targeting on FB? What is that 56k demo comprised of?
      USA residents that are interested in the MMO niche(just using some relevant keywords for interests)
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  • Profile picture of the author Josh Mayers
    Hey Alex,

    To get high converting clicks that are much much cheaper, I recommend you use BingAds instead of Facebook ads. While Facebook is great if you have the budget and if you are familiar with advertising them, I personally think that $1 per click would definitely be out of my range of spending on ads.

    Hope this helps you out!

    -Josh
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    • Profile picture of the author Alex Leizerovich
      Originally Posted by Josh Mayers View Post

      Hey Alex,

      To get high converting clicks that are much much cheaper, I recommend you use BingAds instead of Facebook ads. While Facebook is great if you have the budget and if you are familiar with advertising them, I personally think that $1 per click would definitely be out of my range of spending on ads.

      Hope this helps you out!

      -Josh
      I've heard that people get there leads for much lower prices.
      I guess its a matter of knowing exactly how to optimize.
      And maybe using some software.
      $1 its def way to high. I am looking to get it down to 0.4 per click or less.
      I can buy solos for that price.
      I am looking for new sources so i am trying to tweak this out.
      I just don't have experience with bing ads at all.
      Does it take a lot of time to learn ?
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  • Profile picture of the author LimitlessTraffic
    FB ads is all about CTR's. To get cheaper leads, you need to increase your CTR.

    You could be targeting as little as 1,000 people and still have a high CPC if you have a low CTR.

    That being said, it's not all about the CPC, it's how much you could make from that 1 lead.

    If you can make more money than spending, I'd say that's a win.
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  • Profile picture of the author AffEngineer
    Use the new Audience Insights tool to get more demographic info and adjust your add filters to suit. Also split test different age groups, genders, locations, interests, etc.

    You're aiming for a high CTR here, which get's you a cheaper CPC, more visitors and generally, more leads.

    Good luck!

    ~ Mateen
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    • Profile picture of the author Alex Leizerovich
      Well ive tested yesterday with a different targeting and got higher CTR, and 0.56 per click
      But no signups to my page at all. Need to tweak the copy.
      Whats considered good CTR from FB ads for the MMO niche ?
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