Adwords disapproved for guarantees and unspecified other things
We submitted an ad that points to our landing page for a cookbook and the ad was immediately rejected because the landing page was disapproved.
First, they didn't like our free newsletter popover, which I removed even though I didn't understand how a free homemaking newsletter violated their "Get Rich Quick" policy.
Then they said, "please fix the other violations".
I asked what other violations there were and they were vague about policy violation terms being used. I asked if they could specifically tell me what terms were violating the policy.
Then they said that offering "100% Money-back Guarantee" is a violation. Our guarantee states that if you don't like our book for any reason, we'll give your money back, including shipping. I asked if we DO return all of the customers' money if they ask, how would that violate adwords policy?
The answer:
"This is to inform you that stating 100% satisfaction guarantee is violating Google policy, because no one is sure of providing 100% satisfaction.
This is the only reason. There are some advertisers those who claim 97% or 98%, but not 100%."
I checked and their policy says "Remove any promise of exaggerated results (such as "guaranteed," "permanent," etc.) with little effort, time, or money required."
The thing is, our guarantee only states that you will get all of your money back, not a promise of exaggerated results as indicated in the policy, so I think the rep is mis-reading their policy.
We do not want to change that on the main landing page because it is selling a lot of the books through other channels, but I thought I'd copy the page to a different URL to direct Adwords traffic and try making their recommended changes to that version.
My big concern with spending any more time on this issue is that the rep also stated, "Kindly go through your website, as apart from this, there are lot of other policy violation terms used. Remove all those and then it would be approved." but he is not telling me what other policy violation terms there are.
I don't want to start randomly dismantling our landing page just to see if it works, especially since he only responds once a week on Sunday and is in Pakistan where I can't return his calls.
Has anyone else had this kind of problem? My goodness, it's a cookbook. It's not like we're selling drugs or promising you'll make millions sitting on your butt at home.
If we can't get clarity on this, we're considering scrapping our Adwords effort and moving to Facebook and/or non-Google niche related publications. I just thought surely it would be easier than this...
Am I missing something or do you have any recommendations?
Thanks in advance!
Michael
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com