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Facebook PPC Traffic

by RunMarty
16 replies
Hello, I am currently taking a go at CPA marketing. For my initial research, I decided to start with Facebook traffic and focus on a couple of ads in a single niche. After a few days work, I need to answer the following questions.

1). Is it possible to get cheap, United States PPC traffic to my offer from Facebook? Cheap meaning, I guess $0.15 and under.

I have watched a lot of videos online and the methods described there don't seem work. I guess this means that they are not the method anymore.

2). If there is not a way to get cheap United States PPC options, I guess I should switch to international offers....right? If so, is there a CPA network with a good number of international offers?

Any help would be appreciated.

Thanks
#facebook #ppc #traffic
  • Profile picture of the author Josh Mayers
    Hey Marty,

    Is there any specific reason as to why you want to use Facebook? Personally, i recommend BingAds to get a much higher R.O.I.

    Also, ClickSure is a great network that has a good deal of international products that actually convert really well from my experience.

    Hope this is helpful!

    -Josh
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  • Profile picture of the author Greedy
    1). Is it possible to get cheap, United States PPC traffic to my offer from Facebook? Cheap meaning, I guess $0.15 and under.
    Yes, depends on the niche and targeting through. Unfortunately there isn't step-by-step secret formula as many list to market just do the fact every niche is different.

    2). If there is not a way to get cheap United States PPC options, I guess I should switch to international offers....right? If so, is there a CPA network with a good number of international offers?
    Peerfly, MaxBounty, NeverBlue, and ClickBooth all have a good selection of international CPA offers between them.
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  • Profile picture of the author PPC-Coach
    Question for you. Do you want a cheap car? Do you prefer a cheap suit? Do you want a cheap house? Do you prefer a cheap meal? I'm not sure that the infatuation with "cheap" is when it comes to paid traffic.

    I've found that most of my biggest campaigns have EXPENSIVE traffic but they convert profitably.

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    • Profile picture of the author RunMarty
      Originally Posted by PPC-Coach View Post

      Question for you. Do you want a cheap car? Do you prefer a cheap suit? Do you want a cheap house? Do you prefer a cheap meal? I'm not sure that the infatuation with "cheap" is when it comes to paid traffic.

      I've found that most of my biggest campaigns have EXPENSIVE traffic but they convert profitably.
      I am promoting CPA offers. The average offer I am trying to promote pays about $1.50 to $2.50. If I pay $0.70 per click, profit is impossible. I presume you acting as if I should know to promote something else???
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      • Profile picture of the author Bonadza Vojo
        Originally Posted by RunMarty View Post

        I am promoting CPA offers. The average offer I am trying to promote pays about $1.50 to $2.50. If I pay $0.70 per click, profit is impossible. I presume you acting as if I should know to promote something else???
        The solution is very simple. Don't pay per click, generally speaking it is much more expensive on FB ads than CPM. Use the CPM model, if you target the audience properly and have the right kind of creatives, you can get a very high CTR% which results in cheap clicks.

        Both CPC and CPM on FB ads have its pros and cons, but CPM can generally get you much cheaper traffic if you play your cards right.
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        • Profile picture of the author RunMarty
          Originally Posted by Bonadza Vojo View Post

          The solution is very simple. Don't pay per click, generally speaking it is much more expensive on FB ads than CPM. Use the CPM model, if you target the audience properly and have the right kind of creatives, you can get a very high CTR% which results in cheap clicks.

          Both CPC and CPM on FB ads have its pros and cons, but CPM can generally get you much cheaper traffic if you play your cards right.
          I will give this a try.

          Thanks for your help.
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      • Profile picture of the author ChrisBa
        Originally Posted by RunMarty View Post

        I am promoting CPA offers. The average offer I am trying to promote pays about $1.50 to $2.50. If I pay $0.70 per click, profit is impossible. I presume you acting as if I should know to promote something else???
        Honestly, I'd move to offers that pay at least $4. There is much more room to test and often the lower paying offers can be kind of shady.
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  • Profile picture of the author AdsWorkshop
    Promoting international offers(gaming in particular) is one of the best ways to learn how to build and optimize campaigns. Just make sure to get your ads translated by a native.
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  • Profile picture of the author mikesdebp
    At $2 per offer it's hard to make a profit with PPC unless the offer converts very well - which means getting good targeted traffic from you. I would look at a higher paying offer, and then you can afford to pay more for your traffic.
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  • Profile picture of the author Chiboyanyiki
    It's best you go for sponsored post and traget to usa audience
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  • Profile picture of the author Greedy
    Honestly, I'd move to offers that pay at least $4. There is much more room to test and often the lower paying offers can be kind of shady.
    I agree with Chris' advice as well, these lower paying offer get scrubbed very easily.
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  • Profile picture of the author drewfioravanti
    You're gonna have a real hard time getting profitable with a payout that low. Even if you got clicks as low as $0.15, you'd need a 10% conversion rate just to stay profitable.

    Look for an offer that pays $9 - $15.

    Facebook is quick to discount clicks when you get a high CTR. I like doing oCPM. Then you are paying per M instead of per click. And they are super quick to discount those. If you can get a CTR of around 10%, you can generally get clicks for as low as $.06. Maybe lower.

    The key to Facebook marketing is the image. Here's why - the image is what stops them. And encourages engagement. If they never notice your ad, they'll never click. It has to stand out. You have to grab their attention.

    Then there must be a compelling reason for them to click on it once they see it. This is where the copy comes in. It's gotta be compelling. And it's gotta be open ended. They have to click through to close the loop in their head. A cliff hanger. The only way to find out, is to click through.

    Good luck!
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