Recently i did a direct media buy in a site having <5k alexa rank. The targeted audience are mostly female and middle aged. I ran a diet campaign in that site. And my CTR is around 1.20% for my banners. On the first day i got around 24 Sales which is really awesome.
And from that, my sales have dropped to "0" now. I mean, the second day i got around 10 sales, and from the next day my CTR was dropped to 0.50% and no sales.
Is this means, the offer got saturated? I really don't understand, the site has around 84k unique visitors daily, and will the offer get saturated in only 2 days?
Any thoughts from the marketers here?