How long to test advertising strategy before moving on?

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I know depending on my end goals (e.g. lead, sale, customer sign up, etc.) will determine how long I should test out different advertising strategies/campaigns.

However, based on your experience advertising how long do you usually let a campaign run for before modifying it or stopping it completely and taking a different direction (e.g. hours, days, weeks, months, etc.)?

Thank you!
#advertising #long #moving #strategy

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