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What exactly is EPC?

by Chris19h
3 replies
Exactly what the title says, what is EPC?

I have seen it a few times, "network EPC"

Can anyone give me a definition?
#epc
  • Profile picture of the author Robert_Rand
    Earnings Per Click.

    So for example, if an offer's payout is $20/lead and you generate 2 conversions from 100 clicks, your epc would be .40 ($40/100)
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  • Profile picture of the author curious19
    Also remember, the affiliate network gives EPC but may not be accurate. They include all sorts of campaigns- email, seo, ppc etc.
    Best way to figure out, test yourself.
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  • Profile picture of the author JosephSegal
    Also, it's only people who click through from landing pages so don't expect that kind of EPC when calculating your PPC campaigns.
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