What exactly is a contextual ad?

3 replies
Does google ppc content network count? I have searched the forum but didn't find an actual definition. Any help is appreciated.
#contextual
  • Profile picture of the author TE2
    Originally Posted by sarafina View Post

    Does google ppc content network count? I have searched the forum but didn't find an actual definition. Any help is appreciated.
    Here's a good explanation (read the first couple subheadings):

    Contextual advertising - Wikipedia, the free encyclopedia

    Yes, google content network is a form of contextual advertising.

    Learn more here:

    The Google Content Network

    Regards,

    John
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  • Profile picture of the author curious19
    contextual: adsense.
    whenever you see in a website, Ads by Google, that is contextual thing.
    Read the above resources too.
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  • Profile picture of the author Adbeat
    Originally Posted by sarafina View Post

    Does google ppc content network count? I have searched the forum but didn't find an actual definition. Any help is appreciated.
    The industry at large considers google content network to be contextual. However, my experience is that most affiliate networks classify it as search traffic. So if this is why you are asking, I would check with your AM.
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