All case study of POF campaigns.

9 replies
Hi

I was recently looking into different ad networks and I came across POF again.

Was thinking of starting a thread where everyone share their case study about all and any ad networks.

But decided lets do a specific one and maybe start other threads on other networks.
That way it would be easier for viewing once the thread gets populated with more case study. So it will be relevant.


Okay here it is.

I have read a fair share of people from both sides of the debate.
Some say it is good only to promote other dating sites/portals or dating offers.
Some say you can market other stuff, depending on how you target and your landing pages.

Well, logically, and theoretically, I tend to agree with the former, because when people are on a dating platform, they are there to meet someone, they are not in the state of mind thinking of making money, or looking at ads at all for that matter.
Its like trying to push some making money ads on an adult site. (porn)
The last thing on the guys mind (if its even in his mind at that moment) is money, no, is only women!

Having said that I did made a sale back in 2011 when I promoted a clickbank IM product. But I just couldn't replicate it. That was the only sale with POF.

The 1st test which I did as seen had 115 clicks, and only 1 sale which got me about $20+ in commission.
The 2nd one I ran was more targeted base on the 1st test data that I got. And there wasn't any sales. (although I didn't use much funds for that)

As you can see, CTR dropped when I was more targeted, thus increasing the eCPC.

But still, comparing it to ppc with google adwords, this is still far more cheaper.
But the quality or conversions are not that good in my opinion.
#campaigns #case #pof #study
  • Profile picture of the author Newbieee
    More case studies coming up.
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    Pain is a perception, so is defeat & happiness!
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  • Profile picture of the author IWorkAtMCDS
    How long does it usually take for your pof ad to be approved because I been waiting for more than 24 hours?
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    • Profile picture of the author Newbieee
      erm, if I remember correctly its within 24 hours.

      But ya, sometimes it goes beyond that.
      Depending on how many ads are in line for approval I guess.

      What kind of ads are you planning to launch.
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      • Profile picture of the author Newbieee


        This campaign I did was also for an IM product from CB.
        Direct linked it.
        No sales.

        Just played around with demographics, no diff.
        Well CTR were slightly better, but no sales.

        In my op, after targeting it was actually worse.




        Here, it was the same offer, this time I directed them to a landing page.
        Still no sale.
        CTR relatively the same.

        Changed the ad for the 2nd run.
        Became worse.



        Then finally my OP, I changed the ad, and demographics again.

        However I played around, whether it is the targeting of demographics, or the ad creative, the CTR is relatively the same.

        Even when I introduced a landing page, I happen to get 1 sale. Which I feel it was a fluke shot.
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        • Profile picture of the author Newbieee


          This was a CPA offer for a free ipad 2.

          No conversions. I increased the Bid but no difference in CTR.




          Dating CPA offer.

          0 conversions.




          Same dating CPA offer.
          0 conversions.

          But wait, I see a significant change in CTR.

          Let me check the difference on my creative and post the ads here later.
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          Pain is a perception, so is defeat & happiness!
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  • Profile picture of the author lrs1995
    Have u split tested using a landing page?
    Since every affiliate and their mother is promoting dating offers on POF, you need to make your offer stand out by using an appropriate "angle"
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    • Profile picture of the author Cash37
      Originally Posted by lrs1995 View Post

      Have u split tested using a landing page?
      Since every affiliate and their mother is promoting dating offers on POF, you need to make your offer stand out by using an appropriate "angle"
      Everyone is running angles and LPs. I can tell you from running a GOOD number of them last month POF traffic isn't what it used to be.
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