What's your NUMBER 1 Tip To Newbies for Media Buying?

by Anish
5 replies
Hello Advertising Warriors,

What would be your #1 tip to a complete newbie trying to get started in media buying?

Personally, I'd say.. Don't be hesitant to lose money at first and buy enough data.
#buying #media #newbies #number #tip
  • {{ DiscussionBoard.errors[9426940].message }}
  • Profile picture of the author tvmedia
    Having spent that last 5 years workign on strictly media buying, I got to learn a lot of great stuff. Probably too many things to actually be able to cover them al lin one post.

    I would recommend doing the following things:

    1. Determine the two type of audience you are looking for. Are you Selling a service/products or people that would sign up as Members

    2. If you want buyers of your service/product, you need to target your niche. Googel Adwords is great for this if you can really optimize your keywords and ad you can actually get very good return on investment. Most buyers search in Google for what they want to buy so it's the best place to place your ad.

    3. If you are looking to grow your Membership, Facebook PPC is excellent for this. If you make your ad copy and photo really captive, you will have great return on investment.

    4. If you are simply trying to build your traffic stats and have no preferred target audience, you can buy cheap CPM traffic.

    Here are the list:

    - www.Clicksor.com (a bit expensive but delivers fast, your stat will show traffic came from Clicksor.com)
    - www.Adf.ly (cheaper than clicksor and uses interestitial ad. Usually have a high bounce rate but it's cheap)
    - www.TrafficHitz.com (Cheap price as well. It routes traffic from ads via https and makes your stats look good because traffic is referred from Google, Facebook, Tumblr, Stumble.)

    Well I hope that helps
    Signature

    Fast ➚ Traffic from Google, Facebook, Tumblr, Stumble ☛ Get it here!

    {{ DiscussionBoard.errors[9426960].message }}
    • Originally Posted by tvmedia View Post

      Having spent that last 5 years workign on strictly media buying, I got to learn a lot of great stuff. Probably too many things to actually be able to cover them al lin one post.

      I would recommend doing the following things:

      1. Determine the two type of audience you are looking for. Are you Selling a service/products or people that would sign up as Members

      2. If you want buyers of your service/product, you need to target your niche. Googel Adwords is great for this if you can really optimize your keywords and ad you can actually get very good return on investment. Most buyers search in Google for what they want to buy so it's the best place to place your ad.

      3. If you are looking to grow your Membership, Facebook PPC is excellent for this. If you make your ad copy and photo really captive, you will have great return on investment.

      4. If you are simply trying to build your traffic stats and have no preferred target audience, you can buy cheap CPM traffic.

      Here are the list:

      - www.Clicksor.com (a bit expensive but delivers fast, your stat will show traffic came from Clicksor.com)
      - www.Adf.ly (cheaper than clicksor and uses interestitial ad. Usually have a high bounce rate but it's cheap)
      - www.TrafficViews.com (Cheap price as well. It routes traffic from ads via https and makes your stats look good because traffic is referred from Google, Facebook, Tumblr, Stumble.)

      Well I hope that helps
      I'm afraid you're wrong why would you associate media buy with keywords! People here seem to have no idea how media buy works or what it is! Ok i work on a post!
      {{ DiscussionBoard.errors[9426999].message }}
      • Profile picture of the author Anish
        Originally Posted by tvmedia

        Having spent that last 5 years workign on strictly media buying, I got to learn a lot of great stuff. Probably too many things to actually be able to cover them al lin one post.

        I would recommend doing the following things:

        1. Determine the two type of audience you are looking for. Are you Selling a service/products or people that would sign up as Members

        2. If you want buyers of your service/product, you need to target your niche. Googel Adwords is great for this if you can really optimize your keywords and ad you can actually get very good return on investment. Most buyers search in Google for what they want to buy so it's the best place to place your ad.

        3. If you are looking to grow your Membership, Facebook PPC is excellent for this. If you make your ad copy and photo really captive, you will have great return on investment.

        4. If you are simply trying to build your traffic stats and have no preferred target audience, you can buy cheap CPM traffic.

        Here are the list:

        - Contextual Advertising & Behavioral Marketing (a bit expensive but delivers fast, your stat will show traffic came from Clicksor.com)
        - AdFly - The URL shortener service that pays you! Earn money for every visitor to your links. (cheaper than clicksor and uses interestitial ad. Usually have a high bounce rate but it's cheap)
        - Buy Website Traffic | Cheap Website Hits | Popunder (Cheap price as well. It routes traffic from ads via https and makes your stats look good because traffic is referred from Google, Facebook, Tumblr, Stumble.)

        Well I hope that helps
        I wonder why anyone would just want to build traffic stats anyway, other than if they want to sell their website and make it look it gets a lot of traffic. Otherwise I doubt cheap CPM sources make anyone buttloads of money and there'd be far better return on time and energy with targeted media buying. Has anyone here had a diff experience and disagrees?

        But those are some good tips, from my understanding giotheinternetboy is right and what you're talking about is just paid advertising broadly and not strictly "media buying" (which refers to buying media, and adwords text ads for instance wouldn't fall under media buying).
        Nonetheless, some great advices, thanks for sharing your experiences and tips! Will deff consider FB ads for any membership sites I build.

        Originally Posted by giotheinternetboy View Post

        I'm afraid you're wrong why would you associate media buy with keywords! People here seem to have no idea how media buy works or what it is! Ok i work on a post!
        Would love to hear your #1 tip (or even 4 like tvmedia did, haha) too.

        Cheers.
        {{ DiscussionBoard.errors[9428144].message }}
  • Profile picture of the author PPC-Coach
    Research your demographic FIRST. Go to magazine sites and look at the information they provide about their magazine demographics when you click on their "advertise with us" link.

    That makes it far easier to do the rest after.

    {{ DiscussionBoard.errors[9428757].message }}

Trending Topics