Analytics To Track Which Advertising Methods Are Working The Best (ROI)?

2 replies

Which analytics software is better in tracking different "goal events" from your online advertising campaigns to see which advertising methods are working the best and bringing in the best ROI?

I'm currently looking into MixPanel and Kissmetrics, but not sure which service is better to use for tracking/matching advertising spend to actual conversions.

Thank you!
#advertising #analytics #methods #roi #track #working
  • Profile picture of the author Greedy
    Depends what you are specifically trying to track? What kind of website is it? (eCommerce, Landing page ect?) Also what kind of traffic are you sending to it? (SEO, PPV ect?)

    Google Analytics has some pretty powerful Goals options, and Prosper202 and CPVLab are other good solutions for paid traffic.
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  • Profile picture of the author olimits7
    It's an ecommerce based type site. I would like to track all types of traffic (e.g. paid and organic).

    I use Google Analytics and the goal tracking system is okay, but I'm looking for a better tracking system.

    Does anyone use MixPanel or Kissmetrics to track ROI of paid advertising traffic?
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