Microsoft Adcenter Geographic Targeting

2 replies
So Microsoft just decided to laungh their "Bing" search machine, which is the same as the old one but just with a new name and a bigger bduget (woohoo :rolleyes..and although it's WAY easier to use than Google, Adcenter brings its own challenges to the table.

Challenge such as: geographic targeting. Because here's the deal...

- They provide "distribution" on the following sites English - US (msn.com), English - UK (msn.co.uk) , English - Canada (MSN Canada), English - Singapore (MSN uhh..Singapore :confused..
- BUT...I haven't found the search numbers for each "search machine" (which in reality is just a site) and their customer service apparently needs a week to answer this question :p
- And it gets worse...because say you want to target Australia, then you have to "distribute" English - US and then target Australia..TRANSLATION: everyone from Australia who searches for something on Msn.com will be targeted with this add but again: where are those darn search estimates boys, because their research tool gives the same search estimates for English US, English Canada and English Singapore
- The mystery continues though...because say you want to target Canada, then what is the best way? English - US and then targeting Canada...OR...MSN Canada...OR...MSN Canada and then targeting Canada

= geographic targeting with Adcenter is pretty much a pain in the *ss..and I was hoping some other Adcenter experts on here can enlighten me about..
A) search estimates of other distributions AND target areas: where to find them?
B) what way of targeting is better: distribute english us and then country A, distribute country A or distribute country A then target country A

Seriously..if you can answer these questions for me..then I think YOU should be the director of "Bing" customer service..because when I ask them they themselves don't even understand..LOL.

And one more thing...

"Display in all areas"..does that work better, or worse? Because what I assume is that the moment you target 2 areas with a random Campaign, the times your ads will be displayed will be DIVIDED between the two..and say country A has a higher search estimate then country B..that would mean that it's likely that you'll lose out on "could have been" traffic

I'm very, very curious for your answers and would much appreciate your help..because Adcenter is clearly a Microsoft invention just like Windows is and it shows: bureaucratic + well made interface..but poorly explained features of that interface :p
#adcenter #geographic #microsoft #targeting
  • Profile picture of the author LeivaMatias
    Yeah msn, google, yahoo can all be a pain in the a**.. but adcenter has been very supportive of my monthly CPA/affiliate earnings.

    haha they have contributed a lot more than google/yahoo has. This is my own experience.
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    • Profile picture of the author lherbal
      Originally Posted by LeivaMatias View Post

      Yeah msn, google, yahoo can all be a pain in the a**.. but adcenter has been very supportive of my monthly CPA/affiliate earnings.

      haha they have contributed a lot more than google/yahoo has. This is my own experience.
      Hmmm, interesting. I heard that MSN was horrible with traffic, that it wasn't very targeted and you would get very few impressions.

      I've heard from a few people who rather use Yahoo because their ROI was higher than Google, but not with MSN. Looks like I'll have to take a deeper look into it.
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