I have a website selling an ebook for $45 and a higher priced package that includes the ebook and training videos for $100
I can afford to invest some money into this, nothing crazy but I can afford to go the paid traffic route and am unsure where to start,
Looking at google adwords the suggested PPC price in my niche is between $5-$11 which is obviously very expensive if I am hoping to convert people for a $45 (initially) product, I figured that just rules me out of the whole PPC world. But then I thought there are plenty of people selling products below $100 and they are using PPC so there must be a way.
So what would be a good place to start?
Facebook seems to have better advertising rates.
Then there are CPA campaigns, which make more sense to me as I am only paying out once someone signs up. But most of the CPA brokers I have looked at all seem to have people promoting products in the IM niche.
I am in the financial/investment area.
Any starting points would be very helpful thanks