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Pay Facebook fifty four cents for zero clicks (with proof)

by stevenjcampbell
15 replies
I will add that I am really. New.
Maybe this is a known thing that everyone knows but me, but when I run a very specific campaign and three hours later on my cost per click have zero clicks but have been charged money I get stressed.

This sort of thing is a huge discouragement to a beginner like myself.

#cents #clicks #facebook #fifty #pay #proof
  • Profile picture of the author lonerwold1
    I had a similar issue, contacted their support they said it is something called oCPM(optimized cost per imp) when I said I don't want it , they said it is good for you(I don't believe them)
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  • Profile picture of the author JacobGray
    it doesn't mean something filthy is going on, even though optimized for cpc if at the end of the day it didn't get any click, FB will charge you for the impressions they delivered..
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    • Profile picture of the author stevenjcampbell
      Originally Posted by JacobGray View Post

      it doesn't mean something filthy is going on, even though optimized for cpc if at the end of the day it didn't get any click, FB will charge you for the impressions they delivered..
      You know, it makes sense.
      and with that I add in sarcasm...

      I really consider myself pretty sharp. I even took the time to read the page on this directly on facebook.

      If it's listed there, I certainly did not see it.
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  • Profile picture of the author muradbouga
    This is according what type of pay you choice, I think you choice Cost Per Impression ( CPM) not CPC ( Cost Per Click) which mean they will take money about the Impression how much you ad appear to users not how many users click on your ad
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    • Profile picture of the author stevenjcampbell
      Originally Posted by muradbouga View Post

      This is according what type of pay you choice, I think you choice Cost Per Impression ( CPM) not CPC ( Cost Per Click) which mean they will take money about the Impression how much you ad appear to users not how many users click on your ad
      No. It'd per click.
      I circled that part.

      Cpm would show me the number of times it was displayed.
      That is not what this was.
      Thanks for the input though friend :-)
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  • Profile picture of the author theinternethustle
    You want to make sure you select CPC instead of CPM. Also in a lot of cases you are better off advertising for post engaements that lead them to your site and build up your fan page rather than advertising for website clicks.

    One other thing to mention is the more targeted your ad demographics are the lower your cost per click will be.
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    • Profile picture of the author stevenjcampbell
      Originally Posted by theinternethustle View Post

      You want to make sure you select CPC instead of CPM. Also in a lot of cases you are better off advertising for post engaements that lead them to your site and build up your fan page rather than advertising for website clicks.

      One other thing to mention is the more targeted your ad demographics are the lower your cost per click will be.
      Once again, look at the screenshot my friend...
      1. This was optimized cost per CLICK and not per Mille (Mille=thousand as in displayed that many times.

      2. I think maybe there is something to per engagement. Perhaps that's something I need to study

      3. Yes I really focused it. What a great point you make. Thanks for that reminder.
      Reps added. Er, thanks added.
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  • Profile picture of the author theinternethustle
    One other thing I just remembered from my experience with fb ads is sometimes there is a delay in the clicks being displayed. You may have received some clicks and it hasn't updated that yet. If you have analytics installed on your website you can check if there has been any traffic that has came from FB.

    If I remember correctly some times the amount spent is updated quicker than the clicks and impressions are updated or at least that is what I remember happening to me.
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  • Profile picture of the author VpsOrders
    Did you keep the right target audience? You are not getting any clicks ..thats strange.
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  • Profile picture of the author AliceChavarria
    I have had similar experiences in the last 3 weeks or so, their algo must be going ultra crazy to do something like this!

    I had been getting 10 cent clicks all day long and suddenly everything stopped!
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  • Profile picture of the author ronrule
    So to clarify, you've spent 54 cents in 3 hours and you're already complaining?

    The problem here isn't Facebook...
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    Ron Rule
    http://ronrule.com

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    • Profile picture of the author stevenjcampbell
      Originally Posted by ronrule View Post

      So to clarify, you've spent 54 cents in 3 hours and you're already complaining?

      The problem here isn't Facebook...
      useless comment of the day. thanks for the input though.
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      • Profile picture of the author ronrule
        Originally Posted by stevenjcampbell View Post

        useless comment of the day. thanks for the input though.
        Computers don't do math incorrectly, man... Facebook isn't ripping you off. You're only 3 hours into the campaign, the reporting isn't realtime. There are two possible reasons for this:

        1. Fraudulent clicks were detected - you were billed for these initially, but they weren't counted and will eventually be credited back.

        2. The transactional data and the analytics are not on the exact same schedule. Transactional data is usually realtime or near-realtime, but analytics have to be sync'd across multiple servers, so they're usually a little behind.

        Quit freaking out.
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        Ron Rule
        http://ronrule.com

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  • Profile picture of the author miklanderson2
    If you're using newsfeed ads, Facebook doesn't just charge you for clicks to your website. They charge for other engagements with your ad, including likes, shares and comments. It may be that you've got a handful of likes and comments on your ad, but no clicks through to your website.
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    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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  • Profile picture of the author Greedy
    You want to make sure you select CPC instead of CPM. Also in a lot of cases you are better off advertising for post engaements that lead them to your site and build up your fan page rather than advertising for website clicks.
    This was my first guess.
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