If you DON"T know what retargeting is, it is this:
If you didn't exactly get what the means, a visitor visits your website and then they leave without opting in or purchasing your product, then they go to Facebook or CNN or any other of the millions of websites out there and they see your banner ad that says "Hey Come back to our site, we miss you" or whatever you want it to display.
The benefit: On Average re-targeting banner ads have a x10 better CTR than other banner ads, they also receive higher conversions on the sales pages. It is a great way to bring back and convert lost visitors.
My Plan: I don't have a website that gets a constant flow of visitors on a daily and monthly basis (Like many of you) so I will be using PPV to get a cheap constant flow of visitors so they come to my website and then I can have a tracking code placed on their computer so I can "follow" them around with my banner ads after they leave my landing page.
PLAN #1: Create a PPV campaign for a CPA free trial offer and drive cheap visitors to my landing page that has the tracking pixel. Then the visitors leaves and I have my banner ads that brings them straight to the CPA free trial offer page.
Costs: $50 to bring 1,000 visitors to landing page (0.05 per visitor).
$2 CPM. I show my banner ad to the people that left 10 impressions per visitor per day for 5 days. For a total of 50,000 impressions at a cost of $100
Total cost: $150
I direct link the CPA free trial offer from the banner ad and the offer converts at 3% at $30 payout. the banner CTR is 1% for total visitors to the CPA offer= 500 visitors
Total revenue: 15 conversionsx$30= $450-$150 (cost) = $300 profit.
PLAN #2: [This is just an example]
Target with my PPV pop ups, a website like truthaboutabs.com and then use my PPV pop ups specifically for that website and then that visitor is tracked by me and I can use banner ads to say something like, "Come back to Truthaboutabs" and then I direct link back to that website but with my affiliate offer from truthaboutabs, so then it is really targeted and I can direct link with no problem.
This seems to be my best option but could lack a plethora of visotrs due to me only targeting one URl
Problems: In my campaigns if you read above, I would be direct linking the sales page offers or CPA free trial offers (REQ. credit card) from the banner ads, and of course, I know this is a no no and you almost always use a landing page to pre-sell,
I just didn't know, in this case, since I would be targeting people that came to a weight loss site (for example) then my PPV ad pops up and tracks them when they go to another site and then I try to get them to fill out a free trial offer by my banner ad.
Quite honestly I am just looking for people who have tried this method or know about retargeting and could help me with some answers, thanks!