POF 2,500+ impressions, no clicks (first campaign ever)?

by myown
19 replies
Hello guys, this is my first ever campaign in my life and i don't know what to make of the results so far. I'm promoting a peerfly dating offer at POF and so far i have over 2,500 impressions with absolutely no clicks. Is it too early to judge the campaign, or should i change the creative already? The campaign is a little slow because my targeting is very narrow. I also have it set to distribute evenly and my CPM is $0.40
#500 #campaign #clicks #creatives #impressions #pof
  • Profile picture of the author BlackFox
    Originally Posted by myown View Post

    Hello guys, this is my first ever campaign in my life and i don't know what to make of the results so far. I'm promoting a peerfly dating offer at POF and so far i have over 2,500 impressions with absolutely no clicks. Is it too early to judge the campaign, or should i change the creative already? The campaign is a little slow because my targeting is very narrow. I also have it set to distribute evenly and my CPM is $0.40

    You need to test.
    Set aside a budget of $50 that should get you around 125,000 Impressions.

    Set atleast 10 different images and angles. Optimize from there.
    To increase CTR try adding borders, play with the colors or even show a bit of skin thats still safe for POF.
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    • Profile picture of the author myown
      Originally Posted by BlackFox View Post

      You need to test.
      Set aside a budget of $50 that should get you around 125,000 Impressions.

      Set atleast 10 different images and angles. Optimize from there.
      To increase CTR try adding borders, play with the colors or even show a bit of skin thats still safe for POF.
      Hi, thanks, after how many impressions should i change the creative?
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  • Profile picture of the author Greedy
    I agree with BlackFox, test more things at once, and on a bigger scale.

    Basically you want to do when starting a new campaign is to throw a bunch of things to the wall at once. Then see what sticks, and from there improve on what is working.... you do this by throw a bunch of stuff at the wall again, but this time in the direction of what worked the first time.

    In a lot of ways CPA marketing is just collecting data and analyzing it.
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  • Profile picture of the author kkunal
    2500 impressions on POF would be too early to judge. I do have some experience on POF and its always good to follow these steps:

    1) Create many different ad copies..
    2) Test each for at least 5k impressions
    3) Eliminate the less performing ad copies
    4) Add few more new ad copies
    5) Repeat
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    • Profile picture of the author myown
      Originally Posted by Greedy View Post

      I agree with BlackFox, test more things at once, and on a bigger scale.

      Basically you want to do when starting a new campaign is to throw a bunch of things to the wall at once. Then see what sticks, and from there improve on what is working.... you do this by throw a bunch of stuff at the wall again, but this time in the direction of what worked the first time.

      In a lot of ways CPA marketing is just collecting data and analyzing it.
      Originally Posted by kkunal View Post

      2500 impressions on POF would be too early to judge. I do have some experience on POF and its always good to follow these steps:

      1) Create many different ad copies..
      2) Test each for at least 5k impressions
      3) Eliminate the less performing ad copies
      4) Add few more new ad copies
      5) Repeat
      Thank you guys. So do you mean i should start different campaigns at the same time to split-test the creatives?
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      • Profile picture of the author IMiam
        I have less than 500 impression but my clickthrough rate is 1%.

        How can I increase my impression?
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  • Profile picture of the author nocturnal911
    Test more ad images, and try for good ctr
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  • Profile picture of the author JosephGipson
    2k+ clicks and no clicks to your ads? I'd kill those banners and/or try to make them more alluring..
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  • Profile picture of the author ChrisBa
    Originally Posted by myown View Post

    Hello guys, this is my first ever campaign in my life and i don't know what to make of the results so far. I'm promoting a peerfly dating offer at POF and so far i have over 2,500 impressions with absolutely no clicks. Is it too early to judge the campaign, or should i change the creative already? The campaign is a little slow because my targeting is very narrow. I also have it set to distribute evenly and my CPM is $0.40
    You need more data before you can come to any conclusions. How many different ads are you currently testing?
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    • Profile picture of the author myown
      Originally Posted by ChrisBa View Post

      You need more data before you can come to any conclusions. How many different ads are you currently testing?
      ads? like creatives? i only have one campaign but i have made different creatives (around 7) but dont know how to test them. Should i launch a separate campaign for each creative?
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      • Profile picture of the author ChrisBa
        Originally Posted by myown View Post

        ads? like creatives? i only have one campaign but i have made different creatives (around 7) but dont know how to test them. Should i launch a separate campaign for each creative?
        As long as you test each creative to monitor the ctr and earnings,etc you will be fine. Believe it or not, on pof 7 is a little on the low side, I'd try to bump it up to 10-15
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  • Profile picture of the author watsonovedades
    to increase impression need to increase bid
    or add more keywords/interest
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  • Profile picture of the author LindaIvy
    I would instantly change up the banners you are using, clearly they are not luring the clicks!
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  • Profile picture of the author satsity
    I don't think so. You can try different campaigns with these 7 creatives, some can perform more better with an another auditory (age,place,income etc.)
    I have campaigns on POF too, CPA offer pays $60 per sale, but cost per click is pretty expensive due low CTR. I pay $0.50-0.70 for click in average.
    Anybody who has profitable campaings? What minimum CPA payment for lead/sale do you take for POF? Are dating offers still converts?
    I just haven't made any good converting ads, all my rates are 0.05-0.07 per creative.
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  • Profile picture of the author CloudAlien
    Hello myown,

    I agree with just about everybody here regarding adding more creatives... I always start with 10 at a minimum per campaign and then optimize based on CTR after about 5-10K impressions/creative. After this milestone you should have a good idea about what is and isn't working. Additionally, you should try other networks as well besides POF.
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  • Profile picture of the author lrs1995
    On POF its all about testing images. The more image you test, better chances you have to find a high CTR images.

    Here's how I test:-

    1. Find a good offer and build at least 2-3 landing pages.

    2. Create a new campaign with 10 images. Let it run

    3. Kill the images that have a CTR of less than 0.1% after 5K impressions and replace them with new images.

    4. Kill the images that are not profitable after spending 2 times offer payout.

    5. Start adding variations to the winning images like borders, tilting, mirroring, etc to achieve even higher CTR and prevent banner blindness.
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    • Profile picture of the author emerola
      @IRs1995 What CPM rate do you use for testing?
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  • Profile picture of the author satsity
    Btw, Do you make landing pages for POF with opt-in forms? Or just custom LP has simple redirect to advertiser page. Advice, please.
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