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CPA and PPL

by goodsoloads
7 replies
Can someone say me differents between CPA and PPL offers? Or it is the same thing, only in other words? Thank you.
#cpa #ppl
  • Profile picture of the author Alexa Smith
    Banned
    "Pay per lead" is a sub-group, or specific example, of "Cost per action".

    Being/becoming a "lead" is one example of the kinds of "action" which can earn a referring affiliate a commission, when performed by someone s/he sent.

    CPA questions live here, really: Ad Networks (CPM/CPL, Display, SEM)

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    • Profile picture of the author goodsoloads
      Originally Posted by Alexa Smith View Post

      "Pay per lead" is a sub-group, or specific example, of "Cost per action".

      Being/becoming a "lead" is one example of the kinds of "action" which can earn a referring affiliate a commission, when performed by someone s/he sent.

      CPA questions live here, really: Ad Networks (CPM/CPL, Display, SEM)

      .
      What is"lead"? What does this word mean?it is yours subscribers?clients?what people do you call "lead"?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by goodsoloads View Post

        what people do you call "lead"?
        It generally means "someone who's asked a specific person/business for information, by supplying contact details (usually an email address, in this context)".

        .
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      • Profile picture of the author jasondinner
        Originally Posted by goodsoloads View Post

        What is"lead"? What does this word mean?it is yours subscribers?clients?what people do you call "lead"?
        Your username is "goodsoloads" and you don't know what a lead is? lol
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        • Profile picture of the author goodsoloads
          Originally Posted by jasondinner View Post

          Your username is "goodsoloads" and you don't know what a lead is? lol
          I call this subscriber or prospect, but "lead" I heard first time at this forum.
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  • Profile picture of the author danozafar
    Cost Per Action- CPA is a second step of Cost Per Lead-CPL

    For example, ClickSure is a market place where if you promote a CPL offer you get $2.70 for each Lead you collect.

    But then again, when you promote a CPA offer, you get $300 for each Action.

    Hope you are clear now.
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  • Profile picture of the author danozafar
    “goodsoloads” no problem buddy, everyone is here to learn, to share what she/he knows.
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