Small businesses and email marketing: How can it help?
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Email marketing is one of the best methods for potential and existent customers. There are a lot of benefits that come from using email marketing and low costs are among these benefits. Many people are thinking to implement such a strategy.
You can learn the process of implementing in a step by step guideline here in this article:
a) First of all, you will need to find a provider for these services. You will need to pay a monthly fee but the fee depends on the number of people you want to communicate with. For example, if you will send emails to 500 people, you will need to pay around $15. However, the costs increase only by a little if you want to exponentially increase the number of subjects.
b) After you choose your email marketing provider, you will need to create the actual email messages. It is a very good idea to begin with two messages. One of these messages should be addressed to potential customers and the other one to existing customers.
For the first category you should come up with some sort of discount or coupon in order to encourage them to become your customer. For the second category you should add value to the services an products you already offer them.
c) After this, you should import the contacts you have individually. If you will choose one of the services presented above, you will not have any problem with that. You should create the lists and you are ready for your email marketing campaign.
There are a few things you should keep in mind while you implement your email marketing strategy. The first one is never spam anyone because you might get into real trouble. You should only send emails to those who have given their agreement to that.
Also, you should not exaggerate with sending emails. You should only send them relevant emails in order to benefit from a good image. One of the most important and often overlooked things is to connect with the customer instead of sending him a formal email.
You should use his name and begin in a friendly register your first part of the email. Only after that you can actually communicate your offer. This way your results of the email marketing campaigns will have a higher success rate.
The best thing about email marketing is that the return of your investment in both time and money are great. You will only need to pay a low fee and you can manage a few thousand customers with email marketing.
You can learn the process of implementing in a step by step guideline here in this article:
a) First of all, you will need to find a provider for these services. You will need to pay a monthly fee but the fee depends on the number of people you want to communicate with. For example, if you will send emails to 500 people, you will need to pay around $15. However, the costs increase only by a little if you want to exponentially increase the number of subjects.
b) After you choose your email marketing provider, you will need to create the actual email messages. It is a very good idea to begin with two messages. One of these messages should be addressed to potential customers and the other one to existing customers.
For the first category you should come up with some sort of discount or coupon in order to encourage them to become your customer. For the second category you should add value to the services an products you already offer them.
c) After this, you should import the contacts you have individually. If you will choose one of the services presented above, you will not have any problem with that. You should create the lists and you are ready for your email marketing campaign.
There are a few things you should keep in mind while you implement your email marketing strategy. The first one is never spam anyone because you might get into real trouble. You should only send emails to those who have given their agreement to that.
Also, you should not exaggerate with sending emails. You should only send them relevant emails in order to benefit from a good image. One of the most important and often overlooked things is to connect with the customer instead of sending him a formal email.
You should use his name and begin in a friendly register your first part of the email. Only after that you can actually communicate your offer. This way your results of the email marketing campaigns will have a higher success rate.
The best thing about email marketing is that the return of your investment in both time and money are great. You will only need to pay a low fee and you can manage a few thousand customers with email marketing.