Mosquitoes and Marketing Mistakes
- ARTICLES |
Woken up from a deep sleep by mosquitoes, my thoughts turned to how destructive they were. They spread life-threatening diseases like malaria and dengue, and claim thousands of lives. And they also are responsible for an incredible loss by way of disturbed sleep, impaired productivity and sheer frustration. Anyone who has been plagued by the sharp needle-like stinging while composing sales copy or writing articles will testify to this.
And that's how the parallel between mosquitoes and marketing mistakes struck me. Just like mosquitoes, marketing mistakes can be fatal to some businesses - and seriously limit the profit potential of many others. And like mosquitoes, this menace of marketing mistakes must be addressed firmly to avoid much suffering, even business death.
Get Rid of Them Quickly
Jay Abraham likens running a business while making marketing mistakes to flying an airplane with the flaps down. It drags you down, slows your progress and restricts you to well below your potential. But when you take care not to make those marketing mistakes, you'll magically find your business soaring higher. So get rid of the mistakes - quickly.
Get Rid of All of Them
Whenever mosquitoes slip inside our net and start biting, I wake up and swat a few of them. Often, that's enough to provide instant relief - and I drop off to sleep... only to be awakened again a few minutes later by the ones still left. Marketing mistakes are the same. Fix a few you're making, and you'll be rewarded by a short burst of profit. But until you get rid of them all, you won't tap into your highest potential.
Get Rid of Them Permanently
For decades, global efforts to eradicate mosquitoes (or make them less of a threat) have been stymied by a lack of initiative and concerted action. Governments around the world have had opportunities, at a certain point in time, to push ahead and eliminate the problem completely - but they held back for various reasons. Today, the menace has grown too big and difficult to be dealt with easily. Any potential solution is costly, time-consuming - and the outcome is still uncertain.
That's why you must deal with your marketing mistakes severely. Otherwise, trying quick-fix and band-aid remedies to patch them up will result in long term effects on your business that are crippling and devastating.
Become a marketing exterminator. Identify the vectors that are spreading illness across your enterprise. It may be a process or an attitude, a model or a tactic, a person or a product. Think of it as a mosquito - and address the marketing mistake firmly, then watch your business profit skyrocket rapidly.
And that's how the parallel between mosquitoes and marketing mistakes struck me. Just like mosquitoes, marketing mistakes can be fatal to some businesses - and seriously limit the profit potential of many others. And like mosquitoes, this menace of marketing mistakes must be addressed firmly to avoid much suffering, even business death.
Get Rid of Them Quickly
Jay Abraham likens running a business while making marketing mistakes to flying an airplane with the flaps down. It drags you down, slows your progress and restricts you to well below your potential. But when you take care not to make those marketing mistakes, you'll magically find your business soaring higher. So get rid of the mistakes - quickly.
Get Rid of All of Them
Whenever mosquitoes slip inside our net and start biting, I wake up and swat a few of them. Often, that's enough to provide instant relief - and I drop off to sleep... only to be awakened again a few minutes later by the ones still left. Marketing mistakes are the same. Fix a few you're making, and you'll be rewarded by a short burst of profit. But until you get rid of them all, you won't tap into your highest potential.
Get Rid of Them Permanently
For decades, global efforts to eradicate mosquitoes (or make them less of a threat) have been stymied by a lack of initiative and concerted action. Governments around the world have had opportunities, at a certain point in time, to push ahead and eliminate the problem completely - but they held back for various reasons. Today, the menace has grown too big and difficult to be dealt with easily. Any potential solution is costly, time-consuming - and the outcome is still uncertain.
That's why you must deal with your marketing mistakes severely. Otherwise, trying quick-fix and band-aid remedies to patch them up will result in long term effects on your business that are crippling and devastating.
Become a marketing exterminator. Identify the vectors that are spreading illness across your enterprise. It may be a process or an attitude, a model or a tactic, a person or a product. Think of it as a mosquito - and address the marketing mistake firmly, then watch your business profit skyrocket rapidly.