3 Tips for How to Use Video Marketing to Grow Your Email List

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The amazing popularity of online video can't be disputed. With 1 billion videos served up daily from youtube.com, Internet video has emerged as a powerful force that you can no longer afford to ignore when it comes to marketing your online business.

Video marketing is a powerful way to reach your target audience and engage with them in a way that you really can't with just words on the screen. But until now, many people have been intimidated by video marketing saying how expensive the equipment is, and how they don't want to appear on camera. But when it comes to growing your email list, which is by far your most essential business asset, using video is the best way to grow your email list. In this article we'll share some tips about how you can use video to explode your email list.
  • Always include a call to action in your videos.
You've got to clearly spell out for your viewers exactly what you expect them to do next. When the purpose of the video is to grow your email list, then in your call to action you should direct them to the page where they can sign up.
  • Link to a squeeze page in the video's description box. Place the link that you want viewers to click on first in your video's description box. Make sure you type in the entire URL so that it becomes a live link. For example, you would type,http://www.visitmywebsite.com, rather than just, www.visitmywebsite.com.
  • Spread the word about your videos. Don't just upload them and sit and wait to see what happens. Announce your videos on your Facebook Fan Page, Twitter and all of the other social media websites that you participate in sending lots of traffic to your videos. Ask your friends and followers to share and re-tweet the link to your videos with their network.
Another way to build your list using video is to create a 'how-to' series of videos that share valuable information that your audience would really find useful. What have your readers been asking about the most? What information would they really go for? Use that knowledge and create a three or four video series, and then an intro, or 'teaser' video that talks about the content covered in the video series. Create a bit of a cliffhanger in the intro video that will entice viewers to sign up to find out the rest of the story or what happens.

Use the element of scarcity to create urgency for them to sign up. Announce that these videos will only be available for a limited time. Name a time and date and do a countdown to show how serious you are.

Using video marketing is an effective way to build your email list quickly and easily.

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