What is Off Page SEO?
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Website owners who are running online businesses can sometimes look at SEO like it's a bunch of voodoo--full of secret knowledge that they will never master, and quite frankly get a bit spooked about. SEO can be complex, but we're going to boil it down to its essential elements and make it as clear as possible.
SEO can be divided into two major categories: 1. On-page SEO factors which includes elements on your website that you have control over. The on-page aspects of SEO account for approximately 20-30% of your page rank. 2. Off-page SEO factors, which account for 70-80% of page rank, is all about the links to your website. Bear in mind that these figures are all theoretical because the actual algorithms that Google and other search engines use are kept secret.
Off-page SEO is focused on link building, which is largely outside of your direct control. Search engines rank sites in something of a popularity contest. The site with the most links to it wins by being ranked higher in the search engines. Be aware that not all links are created equal. The keyword relevance of the link, the popularity, reputation, authority and age of the sites linking to yours all contribute to page rank.
Keywords are another component of the ranking process. When the sites that link to you have similar, relevant keywords to your site's keywords it can boost your site's reputation and popularity.
Now that you understand that off-page seo accounts for the majority of your site's ranking factors, you can see how vitally important it is to build quality links to your site every day. Here are some ways that you can add to the number of relevant links to your website:
Social bookmarking sites: Create a profile on social bookmarking sites such as digg.com, blinklist.com, del.icio.us, multiply.com, linkagogo.com and stumbleupon.com, and bookmark your links as well as links from other members of your community.
Social media marketing: Set up profiles on social media sites such as Facebook.com, LinkedIn.com, MySpace.com and share valuable content with your friends and followers with links back to your sites.
Video marketing: Create and upload engaging and entertaining videos to the top video sharing sites with a link back to your sites.
Article marketing: Similarly to video marketing, you write articles using your website's keywords and post those articles to the top online article directories with a link back to your site in the resource box.
Press releases: Media coverage adds lots of credibility not to mention a ton of traffic to your website. Write and submit press releases that get published on top ranked websites all over the Internet.
Blogging: Create a blog centered around your primary keywords to attract lots of organic, search engine traffic, but they also create a ton of links to your site, which helps boost your site's SEO.
Microblogging: Set up a free account at Twitter.com and start tweeting (sending microblog posts) about your topic using your keywords and you will be creating lots of backlinks to your site while also boosting traffic and you credibility.
Off-page seo factors take daily work to keep building up the number of high quality, relevant, inbound links to your site.
Imagine never having to worry about SEO or trying to generate traffic for your website. It's possible. Find out how when you visit: http://autotrafficnirvana.com today and get a sneak peek before it's released.
SEO can be divided into two major categories: 1. On-page SEO factors which includes elements on your website that you have control over. The on-page aspects of SEO account for approximately 20-30% of your page rank. 2. Off-page SEO factors, which account for 70-80% of page rank, is all about the links to your website. Bear in mind that these figures are all theoretical because the actual algorithms that Google and other search engines use are kept secret.
Off-page SEO is focused on link building, which is largely outside of your direct control. Search engines rank sites in something of a popularity contest. The site with the most links to it wins by being ranked higher in the search engines. Be aware that not all links are created equal. The keyword relevance of the link, the popularity, reputation, authority and age of the sites linking to yours all contribute to page rank.
Keywords are another component of the ranking process. When the sites that link to you have similar, relevant keywords to your site's keywords it can boost your site's reputation and popularity.
Now that you understand that off-page seo accounts for the majority of your site's ranking factors, you can see how vitally important it is to build quality links to your site every day. Here are some ways that you can add to the number of relevant links to your website:
Social bookmarking sites: Create a profile on social bookmarking sites such as digg.com, blinklist.com, del.icio.us, multiply.com, linkagogo.com and stumbleupon.com, and bookmark your links as well as links from other members of your community.
Social media marketing: Set up profiles on social media sites such as Facebook.com, LinkedIn.com, MySpace.com and share valuable content with your friends and followers with links back to your sites.
Video marketing: Create and upload engaging and entertaining videos to the top video sharing sites with a link back to your sites.
Article marketing: Similarly to video marketing, you write articles using your website's keywords and post those articles to the top online article directories with a link back to your site in the resource box.
Press releases: Media coverage adds lots of credibility not to mention a ton of traffic to your website. Write and submit press releases that get published on top ranked websites all over the Internet.
Blogging: Create a blog centered around your primary keywords to attract lots of organic, search engine traffic, but they also create a ton of links to your site, which helps boost your site's SEO.
Microblogging: Set up a free account at Twitter.com and start tweeting (sending microblog posts) about your topic using your keywords and you will be creating lots of backlinks to your site while also boosting traffic and you credibility.
Off-page seo factors take daily work to keep building up the number of high quality, relevant, inbound links to your site.
Imagine never having to worry about SEO or trying to generate traffic for your website. It's possible. Find out how when you visit: http://autotrafficnirvana.com today and get a sneak peek before it's released.