The Power of the Micro-Niche

by Kaete
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When it comes to niches, bigger IS NOT better. Bigger means more competition, more headaches and less revenue. As the saying goes, "it is better to be the big fish in the little pond, than the little fish in the big pond!"

Oftentimes, internet marketers select niches that have monthly searches on the order of 30,000 - 50,000. When working in micro-niches, the goal is to find a niche that gets between 300 - 500 searches per day, which translates to about 12,000 searches per month.

Micro-niches can be highly profitable for two reasons: they focus on buyers, not researchers, and they are often under-served by the internet sales community.

For instance, someone searching for "exercise equipment", is in research mode - this is someone who might want to learn about brands, styles, home gyms, fitness centers, YMCA's, training programs, you name it.

Someone looking for a Nautilus T716 Treadmill, however, is more likely to be a buyer. S/He has already done his/her research and has credit card in hand.

A quick Google Adwords Keyword Tool search returns 2,900 local monthly searches for "Nautilus T716 Treadmill." That is close to 3,000 people who have moved past the research phase and are in buying mode.

Now, I am not suggesting that you set up an online store with only one product - the Nautilus T716 Treadmill. Rather, I am using this example to point out that micro-niches can be much more valuable to internet marketers than broader, bigger brothers, and creating a micro niche site around them can be highly lucrative. After all, wouldn't you rather have 3,000 hot to buy customers after your product (whatever it is) rather than 50,000 aimless wanderers through the ether?
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