The ISTJ Marketing Profile - Sensing/Thinking/Judging Introverts as Marketers
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The ISTJ Marketing Profile - Sensing/Thinking/Judging Introverts as Marketers
by Marcia Yudkin
Most of the time, marketing advice gets handed out as if it's valid regardless of the personality and preferences of the person designated to carry it out. However, during several decades of observing people, I've often seen seemingly solid advice go nowhere because it conflicted hugely with the habits, beliefs and self-image of the one being told what to do.
In my view, people have a much easier time carrying out any kind of advice, including marketing advice, when it fits their personality, rather than feeling unfamiliar, foreign and maybe even objectionable or silly. Let's see now how we can apply this point to one of the major introverted personality types. Introverts are people who tend to feel drained by social interaction and who need solitude to recharge their energy. (Extroverts, by contrast, thrive on social interaction and generally don't do well being alone.)
In the Myers-Briggs personality system, the ISTJ type (Sensing/Thinking/Judging Introvert) is quiet, serious, realistic, thorough and respectful of tradition. You can count on an ISTJ to persevere, keep to the schedule and adhere to high standards, even without a lot of feedback or positive reinforcement. An ISTJ especially enjoys observing and creating order for others.
According to introvert watchers, famous ISTJs include George Washington, George H.W. Bush, Henry Ford, Warren Buffett, Queen Elizabeth II, Julia Roberts and, from the realm of fiction, the character of Eeyore in Winnie the Pooh.
If Myers-Briggs testing classifies you as an ISTJ, then the marketing methods that suit you best include:
· Blogging regularly by reporting little-known facts, sharing keen observations and offering practical tips
· Publishing a newsletter containing useful information
· Seeking and holding a leadership position in a professional or civic organization that requires dependably performing certain tasks
· Putting on newsworthy celebrations of holidays, milestones and anniversaries
· Creating and following a written marketing plan
· Gathering and analyzing, then publicizing facts, as in a survey
· Being interviewed on radio or teleseminars for your knowledge and command of the facts
Marketing dangers to watch out for as an ISTJ include:
· Trying techniques, like humor, that others have strongly recommended but that don't come naturally to you
· Continuing to do things long after the point where they have stopped bringing results
· Taking on too many worthy, unpaid projects
· Losing the big picture through too much attention to details
· Becoming overwhelmed by multitudes of (imagined) things that could go wrong
· Failing to appreciate the subtleties of interactions with clients, opinion leaders and referral sources
· Becoming stodgy, preachy or boring in tone
As an ISTJ, you'll feel good seeking respect and becoming known for your expertise, rather than for your looks, who you know or your personal story. You won't feel drawn to marketing mentors who brag, show off, behave brashly or spend a lot of time talking about themselves. Find experts to follow who, like you, show practical, dependable competence and a steady climb to the top of the field.
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Meatier Marketing Copy. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies, and helps them create a promotional presence that attracts the kind of clients who make them happiest.
To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: Marketing for Introverts: FREE Audio Manifesto from Marcia Yudkin
by Marcia Yudkin
Most of the time, marketing advice gets handed out as if it's valid regardless of the personality and preferences of the person designated to carry it out. However, during several decades of observing people, I've often seen seemingly solid advice go nowhere because it conflicted hugely with the habits, beliefs and self-image of the one being told what to do.
In my view, people have a much easier time carrying out any kind of advice, including marketing advice, when it fits their personality, rather than feeling unfamiliar, foreign and maybe even objectionable or silly. Let's see now how we can apply this point to one of the major introverted personality types. Introverts are people who tend to feel drained by social interaction and who need solitude to recharge their energy. (Extroverts, by contrast, thrive on social interaction and generally don't do well being alone.)
In the Myers-Briggs personality system, the ISTJ type (Sensing/Thinking/Judging Introvert) is quiet, serious, realistic, thorough and respectful of tradition. You can count on an ISTJ to persevere, keep to the schedule and adhere to high standards, even without a lot of feedback or positive reinforcement. An ISTJ especially enjoys observing and creating order for others.
According to introvert watchers, famous ISTJs include George Washington, George H.W. Bush, Henry Ford, Warren Buffett, Queen Elizabeth II, Julia Roberts and, from the realm of fiction, the character of Eeyore in Winnie the Pooh.
If Myers-Briggs testing classifies you as an ISTJ, then the marketing methods that suit you best include:
· Blogging regularly by reporting little-known facts, sharing keen observations and offering practical tips
· Publishing a newsletter containing useful information
· Seeking and holding a leadership position in a professional or civic organization that requires dependably performing certain tasks
· Putting on newsworthy celebrations of holidays, milestones and anniversaries
· Creating and following a written marketing plan
· Gathering and analyzing, then publicizing facts, as in a survey
· Being interviewed on radio or teleseminars for your knowledge and command of the facts
Marketing dangers to watch out for as an ISTJ include:
· Trying techniques, like humor, that others have strongly recommended but that don't come naturally to you
· Continuing to do things long after the point where they have stopped bringing results
· Taking on too many worthy, unpaid projects
· Losing the big picture through too much attention to details
· Becoming overwhelmed by multitudes of (imagined) things that could go wrong
· Failing to appreciate the subtleties of interactions with clients, opinion leaders and referral sources
· Becoming stodgy, preachy or boring in tone
As an ISTJ, you'll feel good seeking respect and becoming known for your expertise, rather than for your looks, who you know or your personal story. You won't feel drawn to marketing mentors who brag, show off, behave brashly or spend a lot of time talking about themselves. Find experts to follow who, like you, show practical, dependable competence and a steady climb to the top of the field.
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Meatier Marketing Copy. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies, and helps them create a promotional presence that attracts the kind of clients who make them happiest.
To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: Marketing for Introverts: FREE Audio Manifesto from Marcia Yudkin