Membership sites and you part5

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Joint Venture Leverage

I discovered early on that a simple login page allowed me to become incredibly
successful in terms of recruiting powerful, joint venture partners. It occurred to
me that, as well of driving my own traffic backwards and forwards through my
membership system, I could also direct traffic generated by other successful
marketers.

You've probably heard this before and if you're like most, you'll say it sounds
impossible... but it's not. In fact pulling traffic from existing sources is surprisingly
easy once you have a plan and some leverage.

The key word here is leverage; you need something prospective partners want.

Your membership site, however simple, gives you legitimate, virtual real estate to
leverage in joint venture and cross-promotion discussions. The very fact that
you've put in the small amount of work required to set up a membership site
tells prospective partners that you're serious and intelligent.

Professional marketers instantly understand the value you can offer with the
basic membership process. As new people register for your site, and especially
as they log in repeatedly, they can be exposed to promotions and offers at
various intervals.

You can approach a marketer in your niche that has a big mailing list and offer
to place an advert for their product on your login page. This way all your
members are guaranteed at some point to see the promotion.

Many of them will be exposed to it multiple times. As your membership grows,
more and more prospects will have the opportunity to respond to your joint
venture partner's advert.

As long as your site looks good, your product is of a quality nature, and you
conduct yourself in a professional manner, you'll be pleasantly surprised to get
positive responses from many of the potential partners you approach.

Marketers like the idea of having their adverts posted in private member areas;
there's just something exclusive about this kind of access to another
entrepreneur's members.

Marketers also appreciate the benefits of receiving ongoing promotion over a
long period of time. To increase the number of positive responses you receive
to your joint venture invitations, you can over-deliver by offering a PERMANENT
advert placement in exchange for just 1-2 email broadcasts.

Even if you're just starting out and only have a small existing membership, you
can tempt marketers with the promise of long-term promotion. All they have
to do is run a couple of promotional emails for you now and they'll be
assured of being placed in the line of sight of all of your members, maybe for
years to come.

Essentially what you're doing here is offering virtual real estate, much like an agency
that sells billboard space along the highway. How many other methods of directing
traffic can you think of that allow you to snag attractive, joint venture partners
without the need to own a large mailing list or a popular website?

By using a simple rotator script to display ads from multiple partners, I easily lined
up reciprocal email promotions from many people and, over time, I received a
substantial flow of traffic from those mailings.

This tactic takes a little time to pay off but it's totally worth it. I've built four separate
six-figure businesses and a mailing list of over 160,000 readers using this easy
cross-promotion model.

By setting up these ad placements with just a handful of partners you'll be able to
direct a substantial amount of traffic in a very short period of time. By offering some s
ort of free gift or membership, you'll convert this traffic into qualified email
subscribers, providing long-term profitability for you and giving you increased
leverage for brokering future deals.

Offering a lifetime advert in exchange for a couple of one-time email promotions will
help you get your foot in the door in the beginning. Once you're enjoying a steady
stream of traffic and a healthy pool of members you're in a position to broker better
deals that are weighted in your favour.

With proper use of LFM, your traffic problems can be effectively erased. Whatever
you're trying to accomplish, a membership site can be strategically adjusted to help
your reach your goal.

In the last couple of pages I've revealed just two of the advantages that come with the
membership site system. There are many more techniques to share with you, as well
as many variations of this theme. Hopefully, by now, you're starting to get a glimpse
of the potential that membership sites have to offer.


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Every brick of my growing, and extremely profitable, online business, is built upon
straightforward, but carefully designed... membership sites With a Plan
See the Plan here Login Frequency marketing membership software
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#membership #part5 #sites

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