SEO - 7 Tips To Search Engine Optimization
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SEO is the single most effective way to drive traffic to your website... Fact!
There are many other ways of driving traffic to your website. However, there can be no doubt that SEO is the most effective way to do so. When all is said and done search engine optimization really isn't that difficult. It does take time, but in the end it will be more than worth it. Below you will find the seven tips to get you started.
Tip 1 - Getting Keyword Density Right
Search engine optimization or SEO as it is also known is most easily defined as trying to get your page as high up on the search engines as possible. However, trying to get your site ranked for everything would just be plain stupid. So, we trying to get our website ranked in the search engines for certain terms that we believe is relevant to all visitors, will get us a lot of traffic, and generate as much profit as possible for the least amount of effort. Those terms are generally known as keywords.
What you need to remember is that the search engines are not stupid. So, you can't just put a lot of keywords on your website and expect to get a good ranking. Most search engines will easily see that you're just trying to get a higher ranking by spamming your keyword and neglecting the quality of your content. Obviously, the search engines want the users to get a great experience, which means finding what they are looking for.
You should use your keywords on your website, but it is really important that you get the density just right. That means using just the right amount of keywords on your site. In general, you should try to keep your keyword density between 1% and 3.
Tip 2 - Using The Right Keywords
Obviously it is important to select the right keywords for your website. What is the right keyword?
That depends on what you're trying to achieve. You will most likely want to target keywords with low competition and a lot of traffic. In many niches those keywords are very hard to find. And you might have target more competitive keywords. It's not easy, but it can be done.
Tip 3 - Keyword Formatting
One way to get an edge over your competition, is to format the keywords you have placed on your site in a way that attracts the search engines. Placing your keywords in the header tags is a very good idea. Also try to emphasize your keywords by bolding them. Obviously, that alone won't get you to the top of the search engines, but every little bit helps.
Tip 4 - Meta Tags
Nobody uses META tags anymore!
Rubbish! Even though these tags aren't as important as they used to be they still matter. It would be a major mistake to neglect these tags entirely.
Tip 5 - Getting The Right URL
The search engines naturally feel that websites with the search terms in the URL are more relevant to the user than sites without it. So, if at all possible make sure the main keyword you are trying to get ranked for is in the page URL. This will help you quite a bit.
Tip 6 - The Power Of Backlinking
Until now, we have focused entirely on on-page SEO and also that it is important there are other factors that matter the whole lot more. Most importantly the amount of links pointing to your website. Each link pointing to your website is like a vote. The more votes you get the better your ranking will be. However, the quality of links pointing to your website also matters.
Thousands of links from crappy websites are not necessarily going to help you.
Tip 7 - Social SEO
One way to get more back links to your website is by using social media. Social media means using websites such as Twitter and Facebook. These websites rank highly in the search engines. And they get a lot of traffic on their own merit. Twitter is not the best site for back links but you can still get a bit of traffic from it. Consider using different social media for direct traffic as well as SEO purposes.
Bonus tip - Analyse And Adjust
Finally a bonus tip. Always analyze the traffic going into your website. By analyzing you will find blind spots as well as unexpected sources of traffic that you can use to your advantage.
Getting search engine optimization right is really important. Right now you can get a book on basic SEO at netscribepro.com. It is really great value for your money and I encourage you to go and get it to stay by clicking on the following link: http://www.netscribepro.com/seo/
There are many other ways of driving traffic to your website. However, there can be no doubt that SEO is the most effective way to do so. When all is said and done search engine optimization really isn't that difficult. It does take time, but in the end it will be more than worth it. Below you will find the seven tips to get you started.
Tip 1 - Getting Keyword Density Right
Search engine optimization or SEO as it is also known is most easily defined as trying to get your page as high up on the search engines as possible. However, trying to get your site ranked for everything would just be plain stupid. So, we trying to get our website ranked in the search engines for certain terms that we believe is relevant to all visitors, will get us a lot of traffic, and generate as much profit as possible for the least amount of effort. Those terms are generally known as keywords.
What you need to remember is that the search engines are not stupid. So, you can't just put a lot of keywords on your website and expect to get a good ranking. Most search engines will easily see that you're just trying to get a higher ranking by spamming your keyword and neglecting the quality of your content. Obviously, the search engines want the users to get a great experience, which means finding what they are looking for.
You should use your keywords on your website, but it is really important that you get the density just right. That means using just the right amount of keywords on your site. In general, you should try to keep your keyword density between 1% and 3.
Tip 2 - Using The Right Keywords
Obviously it is important to select the right keywords for your website. What is the right keyword?
That depends on what you're trying to achieve. You will most likely want to target keywords with low competition and a lot of traffic. In many niches those keywords are very hard to find. And you might have target more competitive keywords. It's not easy, but it can be done.
Tip 3 - Keyword Formatting
One way to get an edge over your competition, is to format the keywords you have placed on your site in a way that attracts the search engines. Placing your keywords in the header tags is a very good idea. Also try to emphasize your keywords by bolding them. Obviously, that alone won't get you to the top of the search engines, but every little bit helps.
Tip 4 - Meta Tags
Nobody uses META tags anymore!
Rubbish! Even though these tags aren't as important as they used to be they still matter. It would be a major mistake to neglect these tags entirely.
Tip 5 - Getting The Right URL
The search engines naturally feel that websites with the search terms in the URL are more relevant to the user than sites without it. So, if at all possible make sure the main keyword you are trying to get ranked for is in the page URL. This will help you quite a bit.
Tip 6 - The Power Of Backlinking
Until now, we have focused entirely on on-page SEO and also that it is important there are other factors that matter the whole lot more. Most importantly the amount of links pointing to your website. Each link pointing to your website is like a vote. The more votes you get the better your ranking will be. However, the quality of links pointing to your website also matters.
Thousands of links from crappy websites are not necessarily going to help you.
Tip 7 - Social SEO
One way to get more back links to your website is by using social media. Social media means using websites such as Twitter and Facebook. These websites rank highly in the search engines. And they get a lot of traffic on their own merit. Twitter is not the best site for back links but you can still get a bit of traffic from it. Consider using different social media for direct traffic as well as SEO purposes.
Bonus tip - Analyse And Adjust
Finally a bonus tip. Always analyze the traffic going into your website. By analyzing you will find blind spots as well as unexpected sources of traffic that you can use to your advantage.
Getting search engine optimization right is really important. Right now you can get a book on basic SEO at netscribepro.com. It is really great value for your money and I encourage you to go and get it to stay by clicking on the following link: http://www.netscribepro.com/seo/