Pay Per Click Traffic--The Best PPC Alternatives to Google Ads
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PPC or pay per click advertising began on the Internet in the late 1990's, but due to the prevalence of click fraud, many advertisers abandoned it because it was not very effective in the early days. Flash forward to 2000 when Google launched its AdWords PPC service. In 2005, ask.com launched their PPC ad service, Yahoo! debuted the Yahoo! Publisher Network, and in 2006 msn.com offered the Microsoft Ad Center.
In the fall of 2010 Yahoo! and MSN/Bing merged and now the Microsoft Ad Center delivers PPC advertising on both Yahoo! and Bing at the same time.
Google has dominated the PPC advertising scene since mid-2003, and given the fact that they are the number one search engine on the Internet, they own a ton of traffic online. But not all of it, and that's what we want to talk about in this article. Facebook has been nipping at Google's heels and is beginning to overtake Google as the most visited website on the Internet.
Let's take a look at the two major players in the PPC advertising space right now other than Google AdWords: Yahoo!/MSN and Facebook Ads.
Yahoo Search Marketing /MSN
With the merger of Yahoo! and MSN, advertisers can now have their ads show up on both search engines simultaneously. Microsoft Ad Center often has a lower price per click for certain keywords, so it's definitely worth investigating as an alternative PPC ad platform.
Setting up your ads and ad groups can be a bit more cumbersome on the Microsoft ad platform, but again, you are getting exposure on two major search engines with a single campaign. The traffic on these two combined search engines is still not as heavy as on Google, but you are not paying as much, and, because it is PPC, you only pay for the clicks you actually get.
Facebook PPC Ads
With over 500 million users, over 50% of which log into their accounts daily, Facebook is no longer to be ignored as a way to get in front of your target audience. Facebook PPC is still very young, but it is very quickly gaining in popularity. Facebook PPC allows advertisers to get very specific when it comes to reaching their target audience. You can select demographic information about your target audience such as their age, gender, location, education level, interests.
Facebook is not a search engine and their ads tend to have a lower CTR in some instances than on Google, but you get a greater opportunity to be seen by your exact target audience.
Become a student of PPC
PPC is not an area where you want to dip your toe in and then move on. In order to see some positive results, you must become a student of this powerful method of guaranteed traffic generation. Read books on the topic, take a course, and keep testing and tracking your campaigns until you hit your stride and get some good results.
To learn more about ppc traffic generation and other Internet marketing topics, be sure to visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You'll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.
In the fall of 2010 Yahoo! and MSN/Bing merged and now the Microsoft Ad Center delivers PPC advertising on both Yahoo! and Bing at the same time.
Google has dominated the PPC advertising scene since mid-2003, and given the fact that they are the number one search engine on the Internet, they own a ton of traffic online. But not all of it, and that's what we want to talk about in this article. Facebook has been nipping at Google's heels and is beginning to overtake Google as the most visited website on the Internet.
Let's take a look at the two major players in the PPC advertising space right now other than Google AdWords: Yahoo!/MSN and Facebook Ads.
Yahoo Search Marketing /MSN
With the merger of Yahoo! and MSN, advertisers can now have their ads show up on both search engines simultaneously. Microsoft Ad Center often has a lower price per click for certain keywords, so it's definitely worth investigating as an alternative PPC ad platform.
Setting up your ads and ad groups can be a bit more cumbersome on the Microsoft ad platform, but again, you are getting exposure on two major search engines with a single campaign. The traffic on these two combined search engines is still not as heavy as on Google, but you are not paying as much, and, because it is PPC, you only pay for the clicks you actually get.
Facebook PPC Ads
With over 500 million users, over 50% of which log into their accounts daily, Facebook is no longer to be ignored as a way to get in front of your target audience. Facebook PPC is still very young, but it is very quickly gaining in popularity. Facebook PPC allows advertisers to get very specific when it comes to reaching their target audience. You can select demographic information about your target audience such as their age, gender, location, education level, interests.
Facebook is not a search engine and their ads tend to have a lower CTR in some instances than on Google, but you get a greater opportunity to be seen by your exact target audience.
Become a student of PPC
PPC is not an area where you want to dip your toe in and then move on. In order to see some positive results, you must become a student of this powerful method of guaranteed traffic generation. Read books on the topic, take a course, and keep testing and tracking your campaigns until you hit your stride and get some good results.
To learn more about ppc traffic generation and other Internet marketing topics, be sure to visit, http://www.mcreasite.com/blog, and subscribe to our RSS feed. You'll get a ton of information that you can use to make more money in less time and maybe even have some fun doing it.