Best Techniques For Using Google Adwords Content Network
- ARTICLES |
The Google Adwords content network is one paid advertising method where other web marketers say won't work. Your ads will be displayed on other websites so you may say that your keywords will have less significant effect unlike with the keyword strategy you use when you are on the search network.
While Google may use your search keywords for ideas on where the ideal sites your ads will be best displayed, this may have a little effect on your strategy. You can choose the relevant sites on where your ads will be ideally displayed, anyway.
Although you may need the strategy that Google will have for your content network program, you still have to ensure that you are in the niche market that your site should belong too. The websites that you choose must have the relevance to your products so that your ads will also be shown whenever these sites will show up on the search results.
For your paid ads on the content network to be effective there are techniques that you have to implement. The following are some of these best techniques:
• If you choose this technique it is best that you bid the lowest that you can do. With this technique you can have a wide leeway and you can adjust higher if you see that you need some adjustments on your bid price.
• Avoid choosing the best and most popular sites in your niche market. These sites may have very high traffic but these can only be the curiosity seekers and browsers and if you get clicks from these people, you will have a high bounce rate percentage.
• Sites that do not convert for your ads have to be avoided. If you have data on these sites after a couple of days after your day of launch, making adjustments and excluding these sites may be the ideal thing to do.
• Do not bid on the high ranked keywords and choose the lesser ranked one and you can have several of these at much lower cost. You can use these lower costing keywords in different ad groups and you may just get fair enough click throughs.
• When you are on the content network make sure that you will not have a campaign on the search network simultaneously. This may cause complications in your analysis of ad performance and won't know which ad is giving you a good result.
While you may have instituted these techniques in your content network ads strategy it is still best that you have the best landing page that you can create. You may have successfully attracted the attention of prospects and have people click on your ads, but if people see that your landing page is dull and boring, they may just go back to search and you will have losses.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!
While Google may use your search keywords for ideas on where the ideal sites your ads will be best displayed, this may have a little effect on your strategy. You can choose the relevant sites on where your ads will be ideally displayed, anyway.
Although you may need the strategy that Google will have for your content network program, you still have to ensure that you are in the niche market that your site should belong too. The websites that you choose must have the relevance to your products so that your ads will also be shown whenever these sites will show up on the search results.
For your paid ads on the content network to be effective there are techniques that you have to implement. The following are some of these best techniques:
• If you choose this technique it is best that you bid the lowest that you can do. With this technique you can have a wide leeway and you can adjust higher if you see that you need some adjustments on your bid price.
• Avoid choosing the best and most popular sites in your niche market. These sites may have very high traffic but these can only be the curiosity seekers and browsers and if you get clicks from these people, you will have a high bounce rate percentage.
• Sites that do not convert for your ads have to be avoided. If you have data on these sites after a couple of days after your day of launch, making adjustments and excluding these sites may be the ideal thing to do.
• Do not bid on the high ranked keywords and choose the lesser ranked one and you can have several of these at much lower cost. You can use these lower costing keywords in different ad groups and you may just get fair enough click throughs.
• When you are on the content network make sure that you will not have a campaign on the search network simultaneously. This may cause complications in your analysis of ad performance and won't know which ad is giving you a good result.
While you may have instituted these techniques in your content network ads strategy it is still best that you have the best landing page that you can create. You may have successfully attracted the attention of prospects and have people click on your ads, but if people see that your landing page is dull and boring, they may just go back to search and you will have losses.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!