SEO Tip: Simple Ways To Increase Conversion Rates.

by cdn1
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Strangely, the thrust of most webmasters and online advertising specialists in their online marketing strategies is always in the zone of increasing website traffic and not on the conversion. Well, on the lighter side, boosting website traffic is a great way to go, after all, selling is a statistics game and the more people enter your online store, the better chances of you increasing your sale.

Nevertheless, there is a gray side to website traffic generation and it deals with the kind of traffic you are reeling in. Yes, you may be attracting a lot of traffic, may be even tons of it, yet the audience you are hitting and inviting to your store are not the kind of people who would be so interested in your products they would be enticed to get them.

So if you really want to make that huge breakthrough in online selling, you have to put more focus on conversions, the measure of the number of potential customers who actually buy from your internet store. Here are a few pointers on how to do that.

First off, and do not ever forget this, keep your website simple and user friendly and refrain from utilizing website designs that make your website too technical and difficult to use. Keep in mind that there are buyers out there, in fact there are a lot, who are not that computer savvy and would find it difficult to purchase from sites that are fancy and meticulously made and they would soon abandon a website if they find it very difficult to navigate.

I have spoken to a lot of people who are over their 40's and their common complaint was the complexity of most of the websites nowadays. Create a website that is user friendly, designed for people who are not that computer literate and you would have a greater market to work with, including those who are technically adept.

Keep your wordings simple and neutrally understandable, composing sentences that are open, clear, and honest since one of the few things that irritate readers and buyers is having to reread what is written on the label or description because the instructions written were full of industry jargons that the next street guy would have a hard time to understand. You have to understand that other people, those who are not too familiar with the industry you are in, would also be interested in your products and one fine way of enticing them to buy more is to make them appreciate your products at the earliest stage possible.

Do not waste your customers' precious time by giving them too much information. A gist here and there always works and it even encourages them to want to know more.

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