What Are Google Sitelinks?

by cdn1
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While Google is currently the most powerful online force in the planet, it still needs a lot of time and polishing to make Google completely indestructible or invulnerable to flaws, mistakes, and lapses. However, what makes Google really great despite its flaws is that the people behind the search engine giant are not afraid to admit that they are not perfect.

In fact, Google recently revealed in their press release that they make sure every new feature they bring into the public is tested a thousand times over before they officially make it a part of their system. They do this sort of "testing the waters" phase so that they will know how to grow and improve on their brilliant ideas.

One of the most newest features in Google today has been creating quite a stir in the online marketing world, and that is Google's Sitelinks - Google

Sitelinks are actually sub listings that sometimes appear under the first entry on the very first page of the Google search engine results. Sitelinks are automatically created by Google's very own algorithm, saying that their algorithm analyzes the link structure of a particular website or blog and finds shortcuts within them.

Every website gets about eight Sitelinks, and you have some control over whether you want your website to have Sitelinks or not using the Google Webmaster Tools. There is slight debate as to whether Google Sitelinks are good or bad, and whether it really brings out more advantages than disadvantages.

To help you fully understand what Google Sitelinks is all about, below is a quick recap of Google Sitelinks' advantages as well as its drawbacks. Like they say, it pays to be informed so better read on and find out if Google Sitelinks are good for your business and online rankings or otherwise.

Advantages of Google Sitelinks

When you enter a certain phrase in the query box of Google, you will most likely get a result containing eight different links right under the description URL information. These little blue links that you see below a result are an example of good Sitelinks.

Good Sitelinks are those links that actually bring an online user to a live, active webpage related to the website where it appeared below of. The Sitelinks are supposed to make your online search quicker and easier by providing you links to relevant information.

Disadvantages of Google Sitelinks

However, there is one huge problem with Google Sitelinks - a series of tests by actual online users show that Google Sitelinks have some serious bugs in it that are messing up its system. On top of that, Google is also unable to accurately determine the relevance of a certain website to a particular brand or name you have entered as there are some organizations that share the same name with other entities or commercial names.

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