As a ClickBank vendor, your time is valuable. When you create a digital product to sell in the ClickBank Marketplace, you want to launch that product and then immediately go about the process of creating your next big hit. You do not want to spend your days answering customer questions and dealing with technical questions about the product. However, you know the value of each and every customer, and the goal of your products is to fulfill a need that your customers have, so you don't want the solution that you are offering to them to be the source of more problems. Making a purchase online can still be a dicey process for some of your customers. They might still be a bit wary of giving up their name and credit card information online, so they want to make actual contact with a human being so that they can feel more confident about handing over their hard-earned money to a virtual stranger.