SEO*Update:*How To Re-Package Your Content

by cdn1
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  • ARTICLES
  • |
SEO efforts do not stop with just article marketing or submitting your best article to article directories. Repackaging your content makes you spread your content more.

You can do this to the best articles and topics you have written about. With repackaging, you give another twist to the presentation of your content, making it available to a larger, more diverse population.

Through repackaging you can expose it to an audience outside your niche. It's one of the strongest strategies in content marketing.

You can repackage your content through the following:

Powerpoint Presentations: you can interpret your content into a presentation, stating the important points or a summary of your content. You can tweak and animate your presentations to appeal to a wider audience who may not like reading very much.

You can share this powerpoint presentation and make it downloadable so the visitors can also share the content to their own network.

Slideshows: you can use Slideshare to present your article but do not forget to include your keywords. These are just like your powerpoint presentations only its hosts are found online.

Ebooks: this must be the most likely thing you will be doing to your content. You can repackage your best articles and compile them in an eBook which you can put available on your site.

Some people compile the files into an eBook and give them away to loyal visitors as a freebie. This is also a very good call to action

PDFs: you can convert your articles to PDFs so you visitors can use your content even when they are offline. This also works best with repackaging your content to eBooks.

Cheat Sheets/Reference Guide: this one is very popular among readers to remember guidelines and lists. They can print these guidelines directly and serve as their reference when they need to access your content.


Screencasts: you can repackage your articles into videos or infomercials using your powerpoint presentations. This will increase the rate of learning of the reader while not being really boring while watching your video.

Youtube is a great way to help you get your audience. Everybody seems to be on Youtube so there is a lot of chances for you to get exposure from all over.

Images: you can make your representations into diagrams, charts and info-graphics. These help make your content a lot more fun to look at and interesting.

You can repackage them as interesting charts, all animated and with colors that will really attract the reader. And it's easier to get clicks to these through Google Images which when searched through the search engine and clicked, will automatically open your site where the image was taken from.

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