How to Use Webinars to Sell Information Products
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Webinars are a popular way to sell information products for a good reason--they work. A webinar is simply a seminar that is held online. Participants register in advance and receive the special link to participate in the webinar through their email. All they have to do on the day and time for the webinar is click on the link to join the presentation.
Hosting a webinar is much easier than standing up in front of an audience at an event and speaking. You get to run the program from wherever you are while you are talking into a headset and mic. Your presentation is prepared in advance, so all you have to do is follow the script and you will be successful.
There are two ways to use webinars to make money:
1: Sell info products directly
With this first model, you the presenter are either the creator of the product you are selling or you are an affiliate who gets a commission on every product that you sell. You might be interviewing the product's creator, or someone who is a celebrity or well-known subject matter expert in that particular niche. Basically, you want someone that will draw a large audience to participate in the webinar.
2: Create new products
The second model for making money with webinars is to create the product from the webinar content. You can interview an expert, or present what you know about a topic that is in demand by your audience. How do you find out what is in demand? Ask them. Create a short survey and ask your audience what they struggle with and what they would like to learn. Create a presentation and then invite your audience to attend. Allow participants to ask questions and incorporate those questions into the content of the presentation. When the webinar is over you can divide the recording up into segments and sell it as a video course, have the audio transcribed and sell it as an eBook, or training course.
Webinars are powerful because you are speaking directly to your audience and you are teaching them what they said they wanted to learn when they signed up. Hosting webinars helps to increase the like and trust factor between you and your audience. After participating in a webinar with you for an hour they get the feeling that they know you better. You become more of a real human being to them, and if your presentation was successful, they think more highly of you than before the webinar.
Webinars are interactive, and if you take live calls, people enjoy getting their questions answered right there on the spot. You are teaching people new skills--turning the light on in their minds and they will remember who they learned that valuable information from thus improving customer loyalty.
There is so much more to say about the power of webinars, so if you want more, go ahead and visit, http://www.mcreasite.com/blog, where you will get lots more information about the different ways that you can have fun making money online.
Hosting a webinar is much easier than standing up in front of an audience at an event and speaking. You get to run the program from wherever you are while you are talking into a headset and mic. Your presentation is prepared in advance, so all you have to do is follow the script and you will be successful.
There are two ways to use webinars to make money:
1: Sell info products directly
With this first model, you the presenter are either the creator of the product you are selling or you are an affiliate who gets a commission on every product that you sell. You might be interviewing the product's creator, or someone who is a celebrity or well-known subject matter expert in that particular niche. Basically, you want someone that will draw a large audience to participate in the webinar.
2: Create new products
The second model for making money with webinars is to create the product from the webinar content. You can interview an expert, or present what you know about a topic that is in demand by your audience. How do you find out what is in demand? Ask them. Create a short survey and ask your audience what they struggle with and what they would like to learn. Create a presentation and then invite your audience to attend. Allow participants to ask questions and incorporate those questions into the content of the presentation. When the webinar is over you can divide the recording up into segments and sell it as a video course, have the audio transcribed and sell it as an eBook, or training course.
Webinars are powerful because you are speaking directly to your audience and you are teaching them what they said they wanted to learn when they signed up. Hosting webinars helps to increase the like and trust factor between you and your audience. After participating in a webinar with you for an hour they get the feeling that they know you better. You become more of a real human being to them, and if your presentation was successful, they think more highly of you than before the webinar.
Webinars are interactive, and if you take live calls, people enjoy getting their questions answered right there on the spot. You are teaching people new skills--turning the light on in their minds and they will remember who they learned that valuable information from thus improving customer loyalty.
There is so much more to say about the power of webinars, so if you want more, go ahead and visit, http://www.mcreasite.com/blog, where you will get lots more information about the different ways that you can have fun making money online.