How to Avoid These 3 Common Mistakes with Keyword Research
- ARTICLES |
When you are running an online business you know that visitors do not just fall out of the sky. They end up at your website because they entered certain keywords into their favorite search engine, or maybe they clicked on a keyword anchor text link on a related site. Keywords are a critical component to the success of your website, so keyword research is an activity that you will need to get really good at and quickly if you want to achieve success with your online business.
Of course there are countless mistakes that we all make every day when it comes to keyword research because it is partly science and partly an art to getting it just right. Here are 3 common mistakes and some ideas for how to overcome them.
Mistake # 1: Not knowing what your competition is doing
If you do not know what keywords competing websites are using to achieve higher search engine rankings, then you are at a considerable disadvantage.
Use sites such as spyfu.com and SEMrush.com, which are competitive intelligence web applications that will help you discover exactly which keywords your competitors are using, gain insight into their PPC campaigns and landing pages, and find out what their organic search engine ranking is.
Mistake # 2: Not using long tail keywords to attract targeted traffic
Not using long tail keyword phrases only makes sure that you are missing out on attracting the most targeted traffic for your website.
Long tail keyword phrases have four or more words and help you to identify where your visitors are in the buying cycle. For example, the keyword, "bird feeders," is a very general primary keyword while the long tail keyword phrase, "bird feeder plans for kids," is a much targeted keyword phrase which lets you know exactly what the visitor is looking for.
Mistake # 3: Relying on free keyword research tools
When you make the mistake of relying only on the use of free keyword tools, you lose out on many of the value added features that you get with a premium keyword tool. You want a premium keyword tool that is simple and easy to use, one that will save you time and effort, and one that is able to uncover keywords and long tail keyword phrases that you might otherwise have overlooked.
Premium keyword research tools can also help you to find the right keyword rich domain name for your website. Having a keyword in the domain name will help you attract even more organic search engine traffic.
Keyword research is an essential activity for any online business. Using a premium keyword research tool can help cut down the time and energy that you spend on this task and make your research time yield more profitable results.
Are you ready for a power tool for keyword research? Check out, http://mcreasite.com/NicheFinder, to start discovering those hidden, untapped keywords with niche finder today.
Of course there are countless mistakes that we all make every day when it comes to keyword research because it is partly science and partly an art to getting it just right. Here are 3 common mistakes and some ideas for how to overcome them.
Mistake # 1: Not knowing what your competition is doing
If you do not know what keywords competing websites are using to achieve higher search engine rankings, then you are at a considerable disadvantage.
Use sites such as spyfu.com and SEMrush.com, which are competitive intelligence web applications that will help you discover exactly which keywords your competitors are using, gain insight into their PPC campaigns and landing pages, and find out what their organic search engine ranking is.
Mistake # 2: Not using long tail keywords to attract targeted traffic
Not using long tail keyword phrases only makes sure that you are missing out on attracting the most targeted traffic for your website.
Long tail keyword phrases have four or more words and help you to identify where your visitors are in the buying cycle. For example, the keyword, "bird feeders," is a very general primary keyword while the long tail keyword phrase, "bird feeder plans for kids," is a much targeted keyword phrase which lets you know exactly what the visitor is looking for.
Mistake # 3: Relying on free keyword research tools
When you make the mistake of relying only on the use of free keyword tools, you lose out on many of the value added features that you get with a premium keyword tool. You want a premium keyword tool that is simple and easy to use, one that will save you time and effort, and one that is able to uncover keywords and long tail keyword phrases that you might otherwise have overlooked.
Premium keyword research tools can also help you to find the right keyword rich domain name for your website. Having a keyword in the domain name will help you attract even more organic search engine traffic.
Keyword research is an essential activity for any online business. Using a premium keyword research tool can help cut down the time and energy that you spend on this task and make your research time yield more profitable results.
Are you ready for a power tool for keyword research? Check out, http://mcreasite.com/NicheFinder, to start discovering those hidden, untapped keywords with niche finder today.