Some Tools You Can Use To Monitor Your Competitions Traffic

by cdn1
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When you do your business online you have many options, like if you want to know how your competitors are doing and knowing the traffic they are getting, all of this can be easily done. Knowing your competitors traffic and what activities they are into will help you in developing strategies to offset theirs and keep you ahead.

There are different tools and resources available to give you insight into competitors' traffic data. You will know the different strengths and weaknesses of these individual tools, and have an insight also of the usefulness and validity of the data provided by these tools.

With the tools you will have a better view of your market size and the kind of traffic that your competitors are getting. Knowing and analyzing your competitors traffic should be part of your marketing plan so that you can devise ways on how to strategize things and make everything work well for you.

• Alexa is a tool where you can get general traffic trends of your competitors, which can be up to five websites per se of competitor viewings.
You can also see data like the number of unique visitors, visits, and other data which can be of use to your analysis and evaluation.

• Google Ad Planner also is one tool that can give you reliable data on websites visited; only that it has limitations like it may lack data on small websites. But being a product of Google and with its reputation, you can rely on its accuracy and be assured that you can have access to more data than with other tools available.

• Google Trends is also a free tool that webmasters can use in their SEO efforts and finding ways to develop strategies to get the desired objectives. The problem with this tool is that it will not give you hard numbers for comparison and you will just guess on how you fare compared with other competitors, which is a hard thing to do.

• ComScore is also a tool that can give you reports and insights on your competitors and the traffic they are getting. However, there are those who are not in full acceptance of their accuracy and some doubts hang in the air.

• SEMrush is another tool that gives data only for Google traffic but covers all sizes of websites, whether you are small business or the large corporate ones. However, accuracy may not be perfect and you may have doubts on some of the data that is rolled out.

• Quantcast is also one SEO tool that can help you in getting traffic data of your competitors and can even break down data into demographics. However, you may find difficulty in getting data from small and medium sized websites, and accuracy also is sometimes questioned.

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