How To Do Competitive Back Link Analysis

by cdn1
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Why back links are useful, may be a question posed by some and how come it can be of much use to a website and to the overall online business, in general. The answers to these can be thrown back to the search engines and why they are putting more value to back links.

The reason that back links are important to a website is that with the value given by the search engines to it, the greater boosting effect it will give to the website's page ranking objectives. Back links are considered confidence votes, and the more of these you have, the more valuable you are, so you deserve the top positions in the search pages.

There are two types of back links though, the low quality links or those coming from lower ranked and popular sites, and the high quality links or those coming from reputable sites. You have to aim for the second type because back links coming from reputable and relevant sites will power your website to the top most in the search engine's rankings.

While it is true that you have to get the valuable back links to your site, it is equally important that you know the back links that your competition is getting. You are competing for the top positions, and probably there are hundreds of you, so you need to know what links they are getting, and software tools can help you in this subject.

o You can do competitive back link analysis with links pointing at the home page or to your internal pages.
You just need to enter the page you want to analyze, or it can be a website or a domain.

o Then you choose which search engine you want to get data linkage from and click on it. With Google it can allow you to extract back links available through the use Google API, which is quick and free to sign up for.

o Using the back link analyzer tool you can opt to use Google API or with
MSN you can use the RSS search results.
Although, of the two you can opt only for Google APE.

o With Google API you can have up to 1000 queries a day. This is more than good enough for back link analysis of your competitors.

o By checking the link type it will allow you to check the links if these are reciprocal or not. With deeper settings of your website's URL, the more accurate it will be for checking on reciprocal links to your website.

Having a competitive link analysis in your online business marketing strategy you will be prepared to face the day to day operations of your online business. You will know how your competitions are doing and what kind of links they are getting.

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