8 Killer Tips for Successful Ezine Publishing

Successful Ezine Publishing

About 99 % of Ezines are not reporters on current events which means you don't have to be publishing your ezine one day before the "deadline" of when you've decided you'll be sending it out and fret over the whole process.

It's not so much about "news", but about informative and enjoyable content - and that can be as old as the hills, including a 2000 year old quote from a Roman senator; if it is interesting to your target audience, it is applicable, and it can become an ezine Article.

Most ezines are highly topic related to a Business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.

This provides you a constant "rolling" audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.

There are certain evergreen topics or themes in any context that you can always write about, and write about over and over again, from many different view, and it will always be interesting and well received.

With that understood, the production of an ezine can change, and it can become far more manageable.

Below are awesome tips for your success.

8 Killer Tips for Successful Ezine Publishing

Tip 1: Create a number of topic issues in advance so you have at least 3-6 in hand and ready to go, all the time. That's what columnists do so they don't go mad and explode from the stress of constantly trying to beat deadlines.

Tip 2: Your ezine does NOT need more than ONE GOOD ARTICLE, tip, suggestion etc. In this day and age, people do not sit around with email as though it was the Times Magazine. Too long and too much content, and they'll put it aside for later, and later never comes as you well know with your own email.

Tip 3: As Publisher, you can have a manageable schedule. Base your ezine on something weekly, bi-monthly, but be flexible within this to suit yourself and take things like public holidays, major events in your market like the SuperBowl or the Olympics into consideration.

Tip 4: Create a "news space" in your ezine which you can fill with news, or leave blank and just send out the prepared column you have already waiting to go. You don't always have to have some amazing news item in every Newsletter, that's way too stressful (and probably even too much for your audience!)

Tip 5: Make it as easy for yourself as possible! Don't go mad over mail merging or complicated html formatting if it's a challenge - it isn't necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text, without any fancy templates or images. The have good content and it's appreciated all around.

Tip 6: Remember your floating audience so you can go back to basics every third newsletter. Advanced subscribers never mind going over the basics again, and it's essential for the new subscribers. So this may be YOUR ezine No. 266, but how many people were even there for the first 100?

Tip 7: If you are planning to have a commercial newsletter that carries advertisements, include advertisements right from the start and as a matter of course. It is the easiest thing to add a short advertisement for a book on Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more with your own affiliate link in the "ad space section", even if you have only 3 subscribers at present. Then, it is there, and later, when you have 3 million subscribers, you can rent out a space that already exists without disturbing your recipients or changing the format.

Tip 8: On that topic, pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting - Advert - Article - News - Advert, for example. That way, you just need to fill in each one and that's easy. Customers also LIKE a format they can trust and it relieves THEIR stress, just the same.

Make it easy for yourself with pre-prepared, ready to go, ready formatted ezines that just need a "season's greeting" or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.

This how the professionals do it and if you do the same, you'll find having a top quality, interesting email newsletter or ezine that goes out on time, a breeze. And remember tha Ezine advertising can result in a ton of traffic for your website.

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Good Luck.

Dania
www.homebusinesstalk.biz
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.biz