4 Profitable Facebook Fan Page Marketing Tips
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As you're probably aware, Facebook fan page marketing is what most people are talking about in the online world at the moment. However, are most doing it correctly? That reality is no, they are not! There is an art and science to marketing on Facebook and building relationships but most never fully get it.
Here are some tips to help you on the fast-track to getting new customers and increased sales
Don't be a jerk and spam people! No one likes an annoying person so don't be that guy. If someone didn't subscribe your status updates, don't pressure them to and send them info without permission. This is a big no-no and will get you kicked off of Facebook fast.
Get a professional background created
This will help your Facebook fan page marketing more than you realize. It sets the stage for interaction later on. Don't be cheap on your design either. Trust me, you don't want that to be the first impression someone gets of your business.
There are numerous companies that can help you out here but beware. You pay for what you get, though, and this is not where you want to try to shave costs. If you have any questions, feel free to message me for my recommendations.
I'd strongly recommend having a professionally produced video on the page itself to allow others to look into your eyes to make a connection. This will build trust and rapport quickly.
Get a custom Facebook landing page built
This serves two purposes. One, it will get the prospective new customer to "like" your page. This will allow any status updates you post to appear in their news feed. This helps you have top of the mind awareness with them and be able to provide value their way.
Purpose number two of the custom Facebook fan page is to capture a name and an email. This allows you to keep in contact with the prospective customer on your own terms off of social media.
This is essential! You have to get them onto a separate list OFF of Facebook.
A good thing to do is to offer something of high value in exchange for the leads name and email. You can offer a free report or video training. It's up to you, just make it valuable.
Get traffic
Use the Facebook sponsored ads platform to drive traffic to your fan page. This is not too hard to set-up and target to your market. There are literally dozens and dozens of ways to bring visitors to your page / site but pay-per-click runs on autopilot. You can turn it on and turn it off when you want.
Other forms of traffic you can use to get more fans are email marketing, videos, online forums, press releases, articles, blogging, and Google Adwords.
Measure conversions
Always test your Facebook ads and track your conversions. If traffic is king, conversion is surely queen. See which ads perform better than others.
You always want to strive for the highest click-through rate, as that is one of the factors that will decrease your cost-per-click. Using the above Facebook fan page marketing tips will get you more fans and allow you to turn them into actual paying customers.
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Here are some tips to help you on the fast-track to getting new customers and increased sales
Don't be a jerk and spam people! No one likes an annoying person so don't be that guy. If someone didn't subscribe your status updates, don't pressure them to and send them info without permission. This is a big no-no and will get you kicked off of Facebook fast.
Get a professional background created
This will help your Facebook fan page marketing more than you realize. It sets the stage for interaction later on. Don't be cheap on your design either. Trust me, you don't want that to be the first impression someone gets of your business.
There are numerous companies that can help you out here but beware. You pay for what you get, though, and this is not where you want to try to shave costs. If you have any questions, feel free to message me for my recommendations.
I'd strongly recommend having a professionally produced video on the page itself to allow others to look into your eyes to make a connection. This will build trust and rapport quickly.
Get a custom Facebook landing page built
This serves two purposes. One, it will get the prospective new customer to "like" your page. This will allow any status updates you post to appear in their news feed. This helps you have top of the mind awareness with them and be able to provide value their way.
Purpose number two of the custom Facebook fan page is to capture a name and an email. This allows you to keep in contact with the prospective customer on your own terms off of social media.
This is essential! You have to get them onto a separate list OFF of Facebook.
A good thing to do is to offer something of high value in exchange for the leads name and email. You can offer a free report or video training. It's up to you, just make it valuable.
Get traffic
Use the Facebook sponsored ads platform to drive traffic to your fan page. This is not too hard to set-up and target to your market. There are literally dozens and dozens of ways to bring visitors to your page / site but pay-per-click runs on autopilot. You can turn it on and turn it off when you want.
Other forms of traffic you can use to get more fans are email marketing, videos, online forums, press releases, articles, blogging, and Google Adwords.
Measure conversions
Always test your Facebook ads and track your conversions. If traffic is king, conversion is surely queen. See which ads perform better than others.
You always want to strive for the highest click-through rate, as that is one of the factors that will decrease your cost-per-click. Using the above Facebook fan page marketing tips will get you more fans and allow you to turn them into actual paying customers.
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