Which Way to Go?
The first thing that you need to do is determine if you want to go with cost per impression (CPM) or cost per click (CPC). Of the five Facebook PPC tips, this one will serve as the foundation for your success. CPM ads are best for brand recognition, while CPC advertisements as most effective when you want to boost sales and generate leads. So, the first thing to do is to decide the purpose of your ad.
Stretch Your Dollar
You don't need a huge budget to advertise on the massive social media site. It certainly helps to have money to spend but don't overtax your finances. The minimum budget for advertising is $1.00 per day and the minimum is one-cent for CPC and two cents for CPM.
The lower your budget, the less exposure your advertisement will receive. That means don't go cheap just because you can. Use your cash wisely.
The fastest way to test a Facebook ad is to open the budget up to a couple hundred dollars per day so it's shown more frequently. Then, you can assess the CTR and how well the ad performs.
Research Methods for Targeting Potential Customers
Of the various Facebook ads tips, this one will really help you get the biggest bang for your buck. You'll be able to target Facebook users according to various demographics, including age, sex, city, country, college major and other factors. Aim you advertising at people with specific interests, those who work at certain companies or those with a specific marital status. This is an extremely effective tool.
Use Your Advertising Space Effectively
Facebook gives you more space than Google, so be sure to use it. You'll be allotted 25 characters for the title, which is the same as Google, but 135 characters for the body. That's 30 more than Google allows. Use that additional space in a powerful, effective manner. Don't squander words and don't be sloppy in your writing.
Use Facebook's Analysis and Tracking Tools
Once your ad is running, it's just the start. Now it's time to track your advertisement to see how effective it is. You'll get raw data on how many users saw your ad, the number of people who clicked on it and your click-through rates (CTR).
You'll see what types of folks saw your advertisement and what kinds clicked through. You'll also be able to view the balance in your advertising account. Be sure to get enough data, at least a few days worth, before making adjustments.
There's More To It
Of course, there's more to being successful than utilizing these five Facebook PPC tips. In fact here's one more, a sixth tip, on PPC advertising. Be attentive to your ad campaign. If you start out weakly, then work to improve your advertisement's look, focus and message.
If you start out with strength, you need to be sure to keep your ad fresh. Eventually it will run out of steam. Even a good ad has a certain lifespan. But once you find what works for your business, you'll be able to utilize your knowledge to exploit Facebook PPC ads even more.