But don't be deterred by them. The system is worth learning to use. You can discover shortcuts by referencing specialists and reading up on the latest trends. As you use the site be sure to continue to refine your campaign. With that in mind, here are some great tips for making the most of your Facebook ads marketing.
You'll have the choice of either going with cost-per-click (CPC) or cost-per-image (CPM). The best thing to do is to start with CPC. It's the cheapest way to go until you reach a certain click-through-rate (CTR).
With CPC, you're only paying for people who take the initiative to actually click on your ad and go to your site. This is the best way to ensure you're paying exclusively for those who access your site and are interested in purchasing your product.
Pulling an Ad
Give your advertisement a few days and no more than one week before pulling it. When should you try a different advertisement with Facebook ads marketing? When it's averaging a CTR of.02% or less. That's too low to be effective.
CPC and CPM
As mentioned earlier, start your advertising campaign using CPC. But there is a time to switch to CPM. That's when you hit a CTR of.05% or better. Here's why. With the CPM rate you're paying per 1,000 impressions and not per click. If you're garnering a lot of clicks, then switching to CPM makes sense as now with a high CTR you'll essentially be paying less per click than you would with CPC. Paying for impressions makes sense.
Although you can use a lot of criteria for targeting who sees your ad be careful not to target yourself out of the market. Using specific keywords can eliminate a lot of people who may be interested in your product. Instead, try focusing your Facebook ads marketing according to age, such as Males 18-21 and Females 18-21.
Start Slowly and Don't Give Up
One thing to do is to spend time testing your ad. Don't dump all of your cash into an untested advertisement of which you are unsure. Take some time to see how the advertisement performs.
If it seems to have potential by garnering a CTR of.025% to.030%, then work on it. Refine the ad, words and image, and your target market. Doing so will help make you effective at Facebook ads marketing.