The Principles To Follow When Writing Ads For Google
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You may have noticed the bold, highlighted ads, which spring up on the ride side and top of the Google results page when you try to search for something using a specific keyword. These specific ads are paid placements of companies which pay Google in order to have their promotional web links displayed prominently on the Google results page once a keyword corresponding to the keywords that the company who owns them bid on, and the entire process is done using a magnificent online paid placement tool called AdWords.
Even though AdWords drives your ads to the searcher and more targeted markets, there is still a chance that you may miss out on the better deals while utilizing it and instead of being able to make the most out of your online paid presence, you strike rich on the first tries and conk out on the next. So let us take a closer look on the principles on how to follow in writing Google AdWords.
The truth is there are no hard fast rules in designing your ad copy in order to convince your viewers to take that extra click and enter your domain so the best option would be to go back to the very fundamentals of Google AdWords itself. The magic words are: unique and different.
Yeah, sure, be unique, stand over the crowd, but what does it really mean? Although quite straightforward enough, it goes beyond being different just for the sake of being the only one of its kind within the same niche.
In order to be competitively unique, you need to make comprehensive research on what your online business rivals are employing on their ads and making adjustments on your own approach to make sure that you do not share the same advertising style and technique with them. If their ads are specific, yours should be presented in a more general tone, and vice versa if the scenario permits it.
One of the major advantages of using Google AdWords is that you can have Google rotate your ads so that they can all get even exposure. The most beneficial aspect of this entire practice is that you can use it to determine what ad works with your audience, what promotional gimmick you have they appreciate more and you can do that in your Campaign Settings.
You can use Google Analytics and after your ads have acquired a good number of impressions, you will be able to get a clearer picture of what specific ads attracted more viewers based on their click through rate or CTR.
Reuse the performing ads, you can even enhance them a bit if you want, but make sure that you trim the non-performing ones to minimize bad exposure.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!
Even though AdWords drives your ads to the searcher and more targeted markets, there is still a chance that you may miss out on the better deals while utilizing it and instead of being able to make the most out of your online paid presence, you strike rich on the first tries and conk out on the next. So let us take a closer look on the principles on how to follow in writing Google AdWords.
The truth is there are no hard fast rules in designing your ad copy in order to convince your viewers to take that extra click and enter your domain so the best option would be to go back to the very fundamentals of Google AdWords itself. The magic words are: unique and different.
Yeah, sure, be unique, stand over the crowd, but what does it really mean? Although quite straightforward enough, it goes beyond being different just for the sake of being the only one of its kind within the same niche.
In order to be competitively unique, you need to make comprehensive research on what your online business rivals are employing on their ads and making adjustments on your own approach to make sure that you do not share the same advertising style and technique with them. If their ads are specific, yours should be presented in a more general tone, and vice versa if the scenario permits it.
One of the major advantages of using Google AdWords is that you can have Google rotate your ads so that they can all get even exposure. The most beneficial aspect of this entire practice is that you can use it to determine what ad works with your audience, what promotional gimmick you have they appreciate more and you can do that in your Campaign Settings.
You can use Google Analytics and after your ads have acquired a good number of impressions, you will be able to get a clearer picture of what specific ads attracted more viewers based on their click through rate or CTR.
Reuse the performing ads, you can even enhance them a bit if you want, but make sure that you trim the non-performing ones to minimize bad exposure.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!