The Importance Of The Search Engine Results Page

by cdn1
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Search Engine Results Page or SERP, is one of the common terms found in the internet nowadays. It refers to the list or listing of web pages displayed when you make an inquiry about the word.
It could mean just the single link, or the set of links displayed for a search. Each search result usually includes page's title or a brief description of the page.

SERP is very crucial especially on advertising and marketing campaign. They are known to make or break a certain business.

In an ideal world, one would like to show up in the first two results pages in a search engine for certain keywords that your site is relating to. Because right after the top 30 listings, your chance of being visited and browsed over by researchers and customers will be very slim.

So why is it important especially to the business? And how can one make money just by concentrating on the Search Engine Page?

One gets an answer as one gets familiar with the importance of SERP. Here are the most important aspects about it:
  1. Ranking- The ranking of a website in the search engine page is clearly of utmost importance. Though there is a lot of competition on the search engine results page, the key needed to get to the top most ranking on the search engine results pages is with the proper optimization of a website, and it is by this that a better ranking can be achieved.
  2. First page - A study shows that a much higher percentage of visitors and searchers limit themselves to just the first page of the of the search engine result. Therefore, it is best that one's ranking should be on top of the Search Engine result to have a better chance of introducing your site and your products to customers and visitors.
  3. Search Engine Optimization- Known as the process of increasing the popularity rating of a certain website to search engines and the customers, this would help as well to be on top of the SERP. It can be considered as the best thing that is needed for the improvement of the website on the search engine result page.
  4. Keyword Research- Is one vital role in dealing with the Search Engine Results page. It analyzes and clarifies the perfect keyword perfect for the said site, thus making it friendly to the SERP.
Though the Search Engine Results Page is known to conclude the success and failure of a said website, it is never a guarantee. But it would be a very good idea to put in mind the importance of SERP and to have a really good grasp of how it can be improved for the better.

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