If you have been working in the Internet marketing space for any length of time, there is no doubt that you are aware of the big, flashy, "guru" product launches that might include such elements at a series of 'pre-launch' videos and email sequences all carefully scripted and calculated to whet your appetite and ratchet up the anticipation of the actual launch so that when the doors open, buyers are lined up, fairly frothing at the mouth and ready to start clicking on that "Buy Now" button. But unless you are one of those so-called 'gurus,' you may not be able to afford the high production value video presentations, and the software and systems used to pull off these big launches. Well, that is no longer true because OptimizePress, which is a WordPress theme designed exclusively for Internet marketers can give you a complete gateway launch system at a fraction of the cost of what those other guys are using. This will allow you to get started earning some big paydays quickly without a lot of initial cash outlay and without having to hire the staff to manage those systems.