How Does Link Bait Help You In Your SEO Campaign?
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Link baiting is a way to create contents targeted to a specific audience, and make them motivated to make a link to your site. What would make them likely to link to be the main concern though, and this is what really makes link baiting an art form.
Link baiting isn't an easy thing to do, and since it is an art form, learning and mastering the art may be a long process. With this strategy, you may not get the results right away or may not get results all, depending on how you have mastered the art.
This process may not be for everyone and to master this art form you have to understand some guidelines and learn some link bait types. Some of these link bait types you can use are the following:
- Contents from the latest news may be used as these types of baits. Using the social media in these strategies, you may have your news updates gain popularity and gain some links especially if you have lots of fans and followers.
- Information tips, guidelines, "how-to-tips," and other useful information can be used as contents in link baits. If you will see the search results pages there are tons of these "how-to-tips" and guidelines, "top-ten" guides or steps that are made as articles or blog contents, and you will see that these also get some links from interested readers.
- Humorous contents may also be effective in some ways. There are also humorous or unusual contents that attract people's attention and make them link to the authors of these types of contents.
- Extraordinary content types may also be link baits that may also attract curiosity seekers. These types of contents may not always be successful but with proper timing and promotional efforts, through updates in the social media, you may find these content types get the links which you may not have expected, after all.
- E-books on tools, equipment or gadgets may be used as contents for your link baits. Offering these to prospective customers, especially if these are free, may produce some links which can be converted to sales, in the future.
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